By Quini TeamJanuary 10, 2022Comments Off on Vancouver Wine Consumers Planning Return To The Okanagan in 2022
Consumer Feedback Reveals Direct Correlation Between Wine Tourism, Perception and Growth Potential
As a company that specializes in wine consumer sensory data and analytics for wine producers, we regularly get together with wine consumers to taste and rate wines. Our tastings include a sensory wine review experience using the Quini digital wine tasting experience, and depending on client requirements, we also capture consumer opinion about important product concerns or industry issues.
We hosted a tasting in Vancouver just this past December, to the equivalent of about three focus groups. 25 regular Vancouver based wine drinkers who purchase and consumer wine at least twice each month and who are overall interested in wine.
While the primary goal was to evaluate consumer taster opinion of a variety of British Columbia wines, our clients were also wanted to gauge consumer interest in visiting the Okanagan Valley in 2022, drinker general opinion of Okanagan wines, and BC wine brand awareness and recall.
Here are the findings:
The top six Okanagan wine brands recalled, in order, were as follows. If you wish to get the full list and ranking, drop us an email at email@example.com.
2- Mission Hill
3- Dirty Laundry
4- Burrowing Owl
5- Monte Creek
6- Quails’ Gate
When asked how they felt about the quality of Okanagan, BC wines, 64 percent of participants said ‘positive’, 32 percent said ‘neutral’ and 4 percent had a ‘negative’ sentiment. In all, the feedback indicated a positive feeling but unveiled a significant opportunity for growth, by improving consumer perception of BC Okanagan wine products.
When compared to some of the most competitive wine regions in the world, the Okanagan Valley, BC ranked second to Burgunday, France and marginally ahead of California. Wahington State, Rioja, Spain, and Niagara, Ontario followed, in order.
Of the 25 respondents to the questionnaire, 16 (64%) consumers had been on a wine tasting in the Okanagan before, versus 36 percent who had never been.
When asked if they plan to visit Okanagan wineries in 2022, 48 percent of all participants said yes. 36 percent said maybe and 16 percent said no.
Importantly, of those who said they plan to visit this year, 60 percent will be returning visitors and 24 percent will be net new visitors.
An interesting correlation stands out when we consider past visits (64%), positive perception of Okanagan wines (64%), a highly positive perception of the Okanagan region compared to Burgundy and other popular wine areas, and consumer intent to return to the Okanagan (60%).
It seems like the majority of consumers who go wine tasting in the Okanagan leave with a positive impression. Most will also plan to return at some point.
Is there an opportunity to magnify promotion efforts by industry bodies to drive visitation, perception and growth?
What are your thoughts, and what is your experience with your wine club and tasting room?
By Quini TeamSeptember 24, 2020Comments Off on Wainwright Liquor Selects Quini Platform To Power Virtual Wine Tastings and Wine Recommendations
Integrated solution designed to improve customer engagement and shopping experience, and drive cost savings
VANCOUVER, BC – September 24, 2020 – Alberta based Wainwright Liquor & Cold Beer Store (https://wainwrightliquor.ca) has selected Quini’s (www.quiniwine.com) enterprise solution to support more interactive virtual wine tastings and a more efficient shopping experience for customers online and in store, Quini® today announced.
The integrated solution will save Wainwright Liquor significant time and money, by automating the manual process of writing and publishing wine reviews and tasting notes on its website.
The system comprises two seamlessly integrated tools, QUINI SOMM™ and QUINI API™, which ranks as one of the Top 8 Wine APIs (Application Programmer’s Interface) on Programmable Web.
“We wanted to differentiate our virtual wine tasting experiences and found QUINI SOMM to be the ultimate software,” said Patrick Robinson, owner of Wainwright Liquor. “QUINI SOMM makes our tastings bi-directional. It involves customers in every step of the wine tasting process in a new, refreshing and educational way, using their smartphones.”
Added Robinson: “Wine consumers today expect more than a talking head during a virtual wine tasting. They want to be more engaged in the tasting. Our customers will get to discover their palate and personal preferences, learn about how to properly taste wine, and share their reviews on social media, all with the Quini wine tasting application. It’s a more compelling and engaging experience for everyone.”
Wainwright customers will also be able to save their visual wine reviews on their phones, to refer to later, and compare tastes with others in the virtual room in real-time.
In addition, QUINI SOMM will allow participants to share their taste profiles and preferences with the company, during the virtual wine tastings. The sensory data will help Wainwright to increase wine sales, and improve customer satisfaction and loyalty, by making product promotions more targeted and personalized.
“I am excited to welcome Patrick Robinson and the Wainwright team to the future of wine retail, and to support their success in the online direct to consumer (DTC) market,” said Roger Noujeim, Quini’s chief executive officer.
Concluded Noujeim: “The digital, virtual marketing environment is here to stay. Deploying Quini enterprise tools is now more pivotal than ever for liquor retailers, wine clubs and wineries who want to capitalize on the online DTC opportunity and cement their brands with their target consumers for the long haul.”
Detailed visual wine reviews and ratings will be used instead of star ratings to provide more meaningful information for shoppers on WainwrightLiquor.ca.
Peer consumer reviews will add a new level of transparency, and customers will be able to rate wines directly on the website, using the Quini wine review system.
An advanced wine search function will allow customers and staff to generate more accurate, personalized wine recommendations and food pairings, within seconds, using any connected device.
Wainwright expects to roll out the new system in the fall.
By Quini TeamApril 23, 2020Comments Off on Why going virtual is the only way for wineries in these new times
In the last month the entire wine industry has shifted dramatically towards large increases of DTC sales. People are no longer able to visit the wineries in person, making the communication with the end consumer even more difficult than before. This is why understanding your consumers is key to building a long-lasting positive relationship, by driving up the lifetime value of each fan and wine club member. Read More