By Quini Team January 31, 2023 Comments Off on Navigating the Challenges of the Wine Industry: Understanding the Needs of Millennial and Gen Z Consumers


According to the latest report from Silicon Valley Bank, ‘State of the Wine Industry Report 2023‘, the wine industry is facing a number of challenges, including a decrease in overall consumption and an increase in competition from alternative drinks such as beer, spirits and hard seltzers. The report also notes that the industry is facing a significant shift in consumer demographics, with the millennial and Gen Z consumer cohorts becoming increasingly important segments. These consumers have different tastes and preferences than previous generations, and they are more likely to opt for lower alcohol alternatives and various drinks other than wine.

One key takeaway from the report is that consumers older than 60 are the only growth segment. Consumers younger than 60 have a lower share of wine consumption compared to what they did in 2007. The report also highlights that the premiumization trend is slowing. While older consumers are paying more for premium wine, younger buyers are increasingly less engaged with the wine category.

Another important trend is that more consumers are abstaining from wine. 35% of 21-29-year-old consumers drink alcohol, but not wine. That number drops 7 percentage points to 28% for individuals 50-59 years old. Of those consumers, two percentage points moved to being at least marginal wine consumers. Meanwhile, five percent are now abstaining from drinking alcohol.


In light of these challenges, it’s important for wineries to pivot and innovate with targeted new products. Sticking to current strategies has clearly not worked. It’s a second consecutive year of negative growth. After years of declining growth, sales volume could stabilize, but swift action is required to turn the tide. These trends are making it increasingly important for wineries to understand and cater to the needs of their target market, in order to stay competitive and continue to grow their business.

By tapping consumer sensory data, wineries can better understand and cater to the needs of the millennial and Gen Z consumer cohorts, and take effective action to adapt to the changing market and consumer trends.

This type of data, traditionally not part of a winery’s typical arsenal, can provide the wine producer with valuable insight into consumer preferences and tastes, which can help their teams make better business and product decisions.

For example, sensory data on consumer preferences for specific types of wine, such as those that are lower in alcohol content or residual sugar, the hard seltzer or fizzy category, or products made with organic grapes, can help wineries identify product development opportunities to enter new growth markets.

Additionally, data on how consumers perceive the taste, aroma, and appearance of different wines can help wineries optimize products and make them more appealing to these consumers. This can help wineries create targeted marketing campaigns, and develop more tailored products.


Sales reports offer familiar data that wineries use effectively for many decisions. Consumer sensory data however are a new element. Not a replacement, but a critical addition to the decision making process. Data that enables winery professionals to be more pre-emptive than reactive, and gain access to deeper insight when searching for answers.

While several wineries have begun to successfully deploy sensory data, many still have not and could be left behind as market dynamics advance and early adopters get ahead.

Making effective use of sensory data however requires:

i) emphasis on its importance, by upper management;

ii) adequate funding; and,

iii) developing internal skillsets or recruit to ensure the use of the data is optimized.

Over the past three years, we have observed a healthy transition at wineries we work with. More conversations now include consumer palate discovery. Sensory data access and training are part of a new normal, recruits are more and more experienced in the area of consumer research, and annual budgets are adequately allocated to give marketing, innovation and winemaking teams access to sensory data.


Younger consumer cohorts is where the long opportunity is. Innovating along their preferences requires new thinking, palate discovery and analysis tools. By staying on top of evolving consumer trends, wineries can make more informed decisions about product development, marketing, and business strategy. This can help producers to stay competitive and continue to grow in an ever-challenging market.

By Quini Team January 6, 2023 Comments Off on Pushing The Envelope

How Quini Developers Used Dash To Create The Wine Industry’s Most Advanced Actionable Analytics Dashboard Environment for Wineries

Welcome to our latest blog post!

We are excited to share a new white paper written by Quini’s tech and data team, Anton Bobanov (Lead Data Analyst), Prashant Gucchait (Lead Developer), and Martin Ye (Software Programmer). The white paper, titled “Pushing The Envelope: How Quini Developers Used Dash To Create The Wine Industry’s Most Advanced Actionable Analytics Dashboard Environment for Wineries,” details the process our team went through to develop a new, more advanced and efficient dashboard for the wine industry.

In the white paper, our team discusses the challenges they faced with the previous system, including difficulties with data access and performance, and the limitations of statistical tools and styling options. They also outline the key requirements for the new platform, including the need for a single product to serve different purposes, fast and good connectivity with MongoDB, and the ability to integrate statistical and machine learning tools.

After careful evaluation, our team decided to use the Python/Dash/Plotly stack to build the new platform. They detail the steps they took to build the prototype, including the creation of a single dashboard connected to Quini data, the development of a multi-page data app, and the integration of statistical and machine learning tools.

We invite you to read the full white paper by clicking on this link. We hope you find the information and insights shared by our tech team valuable and informative.

Thank you for reading.

By Quini Team December 27, 2022 Comments Off on Quini’s Unveils Its ‘Top Three Wines’ List For 2022

The personal, subjective taste and opinion of the end consumer is ultimate truth when it comes to wine. It is they who vote at the store, with their wallets.

Here are the top three wines tasted and rated on Quini by regular, frequent wine buyers during 2022. Ratings were done as part of Quini enterprise and winery client sensory data requirements, on the Quini wine tasting and rating platform, at guided tastings.

The list includes wines that were tasted blind and some non blind, in Dallas and New York, Houston, Los Angeles and San Francisco, and Boston and Vancouver.

For every wine included in this year’s top three, a minimum of 25-50 ratings were required, with many of the wines with 100-200 or more ratings.

We hope you find some surprises, new wines to try, and perhaps, if you are a winery, celebrate if your wine is among the top three. With consumers, it is quite the feat to hit such high marks on Quini.



  1. Chronos Brut VQA. View
  2. O’Neill Harken Chardonnay 2020. View
  3. Rodney Strong Chardonnay 2019. View


  1. O’Neill Harken Chardonnay 2020. View
  2. Rodney Strong Chardonnay 2019. View
  3. Bread and Butter Chardonnay 2019. View


  1. Gray Monk Pinot Gris 2021 VQA. View
  2. Haywire Organic Pinot Gris 2021 VQA. View
  3. Dirty Laundry Pinot Gris 2021 VQA. View


  1. Brancott Sauvignon Blanc 2021. View
  2. Brancott Flight Song Sauvignon Blanc 2021. View
  3. Stoneleigh Canada Sauvignon Blanc 2021. View


  1. Grow Wild Enchanting White 2020 VQA. View
  2. Diabolica Devilishly Delicious White 2020 VQA. View
  3. Dirty Laundry Hush White 2021 VQA. View



  1. Cakebread Cabernet Sauvignon 2018. View
  2. J Lohr Seven Oaks Cabernet Sauvignon 2018. View
  3. Joel Gott 815 Cabernet Sauvignon 2019. View


  1. Cakebread Cabernet Sauvignon 2018. View
  2. J Lohr Seven Oaks Cabernet Sauvignon 2018. View
  3. Joel Gott 815 Cabernet Sauvignon 2019. View


  1. Meiomi Pinot Noir 2020. View
  2. Juggernaut Pinot Noir 2019. View
  3. Gunpowder Pinot Noir Alderbanks Vineyard 2018. View


  1. Bogle Essential Red 2019. View
  2. Rabble Red Blend 2018. View
  3. Apothic Red 2020. View



  1. Dirty Laundry Hush Rose 2021. View
  2. Evolve Pink Effervescence NV VQA. View
  3. Evolve Rose 2020 VQA. View


  1. Dirty Laundry Hush Rose 2021. View
  2. Evolve Rose 2020 VQA. View
  3. Gray Monk Rose 2021 VQA. View


  1. Chronos Brut VQA. View
  2. Evolve Pink Effervescence NV VQA. View
  3. Dirty Laundry Hush Sparkling Rose 2021 VQA. View

To include your wines in upcoming consumer sensory wine tastings in your key markets, please contact us at

By Quini Team June 17, 2022 Comments Off on Why More Wineries Are Using Quini Data

Quini’s growing roster of winery clients know that success is achieved with information.

Data is intelligence. A means to an edge. The advantage a wine brand needs to gain market share and win against competitors. To target a market more effectively, to the right audience, at the right price, at optimal margins. To reduce risk, pre-empt issues and ensure cash and critical assets are wisely invested. To help sales teams pitch with unbiased data and facts to support the brand story, when everyone else too has a story.

Data is deep knowledge of your customer. A way to their hearts that builds loyalty and affinity for the brand.

The path is to ask your consumers the right questions, and listen. Intently, regularly.

This is why more wineries are increasingly relying on Quini data. Sensory and qualitative. To get more accurate answers to business, marketing, sales and product questions, faster. To pre-empt issues before the big dollars are spent. To figure the price elasticity of a product when inventory is low and upside seems capped. To gauge if smoke from wild fires has terminally tainted crops or if consumers actually enjoy the flavour.

QUINI DATA™ clients realize that more effective marketing and budgets must today incorporate a market research component. That teams must have the right skillset on board. Appreciating that research is critical to on-going decision making, not an afterthought. A reality big CPG and large winery brands figured decades ago.

In a nutshell, here is what QUINI DATA is (watch product video).


We collect data by conducting in-person, virtual, guided and self-guided wine tastings across North America and Australia, using our proprietary Quini wine rating application. We then use proprietary algorithms and machine learning to analyze the data and extract the information you require, for your target audiences and markets, in near real-time.


Our technology enables us to hold both blind and regular tastings. Blind tastings provide consumer sensory feedback that’s not influenced by label or price point, while regular tastings also provide insights on brand/product expectations and price sentiment.


Perhaps you want to reinforce a business decision with a relatively small group equivalent to 3 traditional focus groups of around 20 wine drinkers. Or you need to pull the trigger on a major business strategy, and need 100, or 1,000, consumer opinions. Quini easily scales to meet demand, and delivers results in near real-time.


Quini delivers value unlike any other solution. Through our proprietary platform, we gather 30+ sensory and attitudinal data points on every wine tasted. You’ll have precise details at your fingertips, including sweetness, tannins, alcohol and acidity, color, flavor, aroma, price sentiment, and willingness to recommend a wine. Each characteristic is color-coded so your team clearly sees what’s working, and what needs to improve. Through the depth and consistency of Quini Data, along with our in-house algorithms, you can also discover commonalities in consumer perceptions, helping you make better decisions, reduce risk and direct both resources and investments with greater precision.


For months now Quini has been providing qualitative studies as a valuable add-on service too. At times a winery may want to evaluate a label versus another. Study brand awareness, understand consumer perception and sentiment. Or measure the market share a new product can grab from competitive products. Price elasticity studies also provide significant information to drive your pricing strategy. In short, customized in-person and online surveys to answer virtually any question a winery executive might have.

To set up a product demonstration with our sales team, please email us at