On-Demand Consumer Sensory Data to Enable Trends Discovery, Optimize Decisions
VANCOUVER, BC – March 30, 2021 – Quini® (www.quiniwine.com) today announced that Okanagan, BC based TIME Family of Wines (www.timewines.ca) has selected the QUINI DATA™ Gold solution to support business and product decision making at the winery. Built within a historic and revitalized movie theatre space in downtown Penticton, TIME Family of Wines is the parent company that is home to celebrated BCVQA brands TIME Wines, Evolve Cellars, and McWatters collection.
Near real-time sensory data analytics dashboards will provide marketing and wine making teams with actionable insight to discover, reinforce and optimize wine innovation ideas. Faster access to information will allow the winery to speed up decision making, optimize marketing and positioning, and reduce business risk.
Said TIME Family Wines General Manager Christa-Lee McWatters: “As we expand our portfolio of wines, we must always realize the maximum gains and risk reduction by getting guidance from our end consumers.” “With real consumer sensory data at our fingertips, TIME Family Wines now has critical sensory and consumer intelligence capabilities not much unlike a billion dollar wine company with a multi-million dollar sensory lab and budget.”
Year round access to the QUINI DATA Gold platform allows TIME Family of Wines marketing and wine making teams to draw on Quini’s local consumer tasting panel sensory feedback for timely information to inform business, wine innovation, positioning and pricing strategy without the delays and high cost of traditional research such as focus groups and surveys.
“We are excited to welcome Christa-Lee, her high profile team and the iconic TIME Family Wines brand and portfolio to our growing roster of winery clients,” said Roger Noujeim, Quini’s CEO. “As more thought leaders realize the benefits of consumer sensory data, Quini is positioning the entire wine industry to compete more effectively against the growing array of beverage alcohol alternatives.”
QUINI DATA encompasses multiple complimentary analytics dashboard clusters to support the various critical business functions in a winery. These include Marketing, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.
ABOUT Time Family Wines
Built within a historic and revitalized movie theatre space in downtown Penticton, TIME Family of Wines is a parent wine company owned by Ron and Shelley Mayert, and the home to celebrated VQA wine brands TIME Wines, Evolve Cellars, and McWatters Collection.
Many recognize the McWatters name, a family that has created more than 50 vintages in the Okanagan; led by the late founder Harry McWatters. As new owners, the Mayerts are well-positioned to ensure continuity of what the McWatters family has established and build from there with the next generation: Christa-Lee McWatters appointed as general manager and sister Darrien McWatters as the operations manager. Each sibling is armed with lifelong wine industry experience and insight. Learn more, buy wines, and reserve tastings at www.timewines.ca.
Algorithm Recommends Optimal Target Markets for Wine Producers
VANCOUVER, BC – March 24, 2021 – Quini® (www.quiniwine.com) today announced the release of an upgrade to the company’s QUINI DATA™ wine consumer sensory data and analytics platform for wine producers. The system leverages Quini’s proprietary consumer wine tasting and rating data and algorithm to calculate and publish NPS® (Net Promoter Score) results.
Instant view of NPS within the QUINI DATA analytics interface is designed to help wine marketers to instantly identify and prioritize optimal target audiences and geographic markets for a wine product, based on consumer loyalty indications captured using Quini.
The underlying recommendation engine also automatically suggests ideal geographic and demographic targets for a particular wine, based on a combination of consumer loyalty indicators, drinker age categories and taster location, down to a city level.
“Integrating NPS into QUINI DATA augments our client ability to support decisions, better direct resources and reduce risk,” said Roger Noujeim, Quini’s CEO. “We are seeing more wine producers and their wine making teams looking to use consumer sensory data more upstream in their process to uncover best paths and pre-empt issues.”
The new algorithm simultaneously identifies detractors. Audiences that are more likely to negatively impact the brand and business. Alerting wineries early to potential risk gives the executive suite an opportunity to re-examine decisions and steer away from unnecessary, costly pitfalls.
“The growing interest in consumer sensory data to support decisions early in a wine product’s journey is a significant leap for an industry known as being market driving rather than market driven,” added Noujeim.
“Averting a commercial miss is a critical goal every winery must pro-actively pursue. It can mean saving tens or hundreds of thousands of dollars in potential loss for a winery. Even up to a million dollars or more for the largest wine producers,” concluded Noujeim.
A side by side competitive benchmark of NPS scores can also be used by marketing teams to enhance product sheets with real, third party verified consumer data to better support sales teams and objectives on the road.
Access to NPS is now open to all QUINI DATA Gold annual subscribers, at no added charge.
QUINI DATA encompasses multiple complimentary analytics dashboard clusters to support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups.
Net Promoter or Net Promoter Score (NPS) is the percentage of customers rating their likelihood to recommend a company, a product, or a service to a friend or colleague as 9 or 10 (“Promoters”) minus the percentage rating this at 6 or below (“Detractors”) on a scale from 0 to 10. Respondents who provide a score of 7 or 8 are referred to as “Passives” and do indeed enter into the overall percentage calculation. NPS is a management tool used as a measure of customer loyalty and has been shown to correlate with revenue growth relative to competitors. NPS has been widely adopted by Fortune 500 companies and other organizations.
By Quini TeamFebruary 3, 2021Comments Off on Quini Appoints Danny Brager, Victor Giacomin and Dale Stratton To Advisory Board
Wine and Beverage Alcohol Industry Veterans Broaden Quini’s Expertise in Innovation, Marketing and Application of Data
VANCOUVER, BC – February 03, 2021 – Quini® (www.quiniwine.com), the leader for sensory real-time data, analytics and technology solutions for the wine industry, today announced that Dale Stratton, Danny Brager and Victor Giacomin have joined the company’s advisory board.
With a combined 60 years of wine and alcoholic beverage industry experience with industry-leading organizations, the appointments strengthen Quini’s bench strength and access to critical knowledge to help guide product innovations and unlock new markets.
“I’m excited to welcome Danny, Dale and Victor to Quini’s advisory board,” said Roger Noujeim, Quini’s CEO. “The group’s extraordinary experience will help extend Quini’s lead in the B2B wine consumer sensory data and analytics solutions space. This depth of expertise will also allow us to enter new growth markets, backed with critical sector intelligence to optimize our efforts and investments.”
“Tools that explore the intersection of wine and technology have always fascinated me and Quini hits that mark! Developing a platform that provides the voice of the consumer on taste is a real game changer for the industry,” said Stratton.
Dale Stratton is currently President, Wine Market Council. Most recently, Stratton was vice president of strategic insights at Constellation Brands where he spent over 13 years in various instrumental roles focused on consumer oriented growth and innovation. Prior, Stratton was Director, Consumer Insights, at E. & J. Gallo. Stratton’s illustrious career at Gallo spanned more than two decades.
“I was impressed by Quini’s unique technology that helps wineries make better, faster and more cost efficient decisions about the quality of their wines by asking someone who really counts – the consumer!,” commented Brager.
Danny Brager, Principal, Brager Beverage Alcohol Consulting, is an expert in beverage alcohol industry analysis and data. Brager is a 36 year Nielsen veteran where he most recently led the company’s beverage alcohol practice.
“There is a lot to like about Quini, as they help to connect consumer taste profiles to product development activities. It’s a pleasure to be able to work with Roger and his team to develop their vision for the company,” Giacomin stated.
Victor Giacomin is currently Senior VP Finance and Group Treasurer, Mark Anthony Group. During his 17-year experience with the Group, Giacomin has been instrumental, working with the leadership team, as the company has become one of the leading alcoholic beverage companies in North America. The Group has a strong portfolio of wineries, is the largest importer of wines & spirits in Canada and owns a category leading portfolio of ready-to-drink products, including the #1 growing beer brand in the USA, White Claw Hard Seltzer.
ABOUT QUINI Quini is the leader in near real-time wine sensory data and technology solutions. Privately held, Quini is headquartered in Vancouver, BC. Quini a Nielsen Connected Partner. The Quini project is co-funded by CMF (Canada Media Fund). The Quini Data platform is co-funded by the National Research Council through the IRAP program. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.