Integrated solution designed to improve customer engagement and shopping experience, and drive cost savings
VANCOUVER, BC – September 24, 2020 – Alberta based Wainwright Liquor & Cold Beer Store (https://wainwrightliquor.ca) has selected Quini’s (www.quiniwine.com) enterprise solution to support more interactive virtual wine tastings and a more efficient shopping experience for customers online and in store, Quini® today announced.
The integrated solution will save Wainwright Liquor significant time and money, by automating the manual process of writing and publishing wine reviews and tasting notes on its website.
The system comprises two seamlessly integrated tools, QUINI SOMM™ and QUINI API™, which ranks as one of the Top 8 Wine APIs (Application Programmer’s Interface) on Programmable Web.
“We wanted to differentiate our virtual wine tasting experiences and found QUINI SOMM to be the ultimate software,” said Patrick Robinson, owner of Wainwright Liquor. “QUINI SOMM makes our tastings bi-directional. It involves customers in every step of the wine tasting process in a new, refreshing and educational way, using their smartphones.”
Added Robinson: “Wine consumers today expect more than a talking head during a virtual wine tasting. They want to be more engaged in the tasting. Our customers will get to discover their palate and personal preferences, learn about how to properly taste wine, and share their reviews on social media, all with the Quini wine tasting application. It’s a more compelling and engaging experience for everyone.”
Wainwright customers will also be able to save their visual wine reviews on their phones, to refer to later, and compare tastes with others in the virtual room in real-time.
In addition, QUINI SOMM will allow participants to share their taste profiles and preferences with the company, during the virtual wine tastings. The sensory data will help Wainwright to increase wine sales, and improve customer satisfaction and loyalty, by making product promotions more targeted and personalized.
“I am excited to welcome Patrick Robinson and the Wainwright team to the future of wine retail, and to support their success in the online direct to consumer (DTC) market,” said Roger Noujeim, Quini’s chief executive officer.
Concluded Noujeim: “The digital, virtual marketing environment is here to stay. Deploying Quini enterprise tools is now more pivotal than ever for liquor retailers, wine clubs and wineries who want to capitalize on the online DTC opportunity and cement their brands with their target consumers for the long haul.”
Detailed visual wine reviews and ratings will be used instead of star ratings to provide more meaningful information for shoppers on WainwrightLiquor.ca.
Peer consumer reviews will add a new level of transparency, and customers will be able to rate wines directly on the website, using the Quini wine review system.
An advanced wine search function will allow customers and staff to generate more accurate, personalized wine recommendations and food pairings, within seconds, using any connected device.
Wainwright expects to roll out the new system in the fall.