One of the great outcomes of wine is the people you get to meet. The benefits multiple when you get to travel and taste wines with people all over.
At one of our recent tastings in Brooklyn, New York, we met Ronald Dorsey, creator of the One Bottle At A Time podcast. One thing is for sure, Ronald asks good questions and is quite engaging.
Perhaps it is skill, or maybe Ronald’s passion for wine that drives him to want to find out as much as he can. Afterall, the wine industry is currently experiencing an important shift. Moving away from being market driving, to more of a market-driven business.
This transition, capitalizing on sensory market research and data-driven decision making, stands to support growth in an industry that is getting more creative and certain about figuring how to reignite the business.
Ronald caught up with Quini’s head of sales, Patrick Stansfield last week, ahead of one of our many consumer tastings taking place in in New York for some of our winery clients. The conversation covered wine, data, tasting, the new focus on deep understanding of the consumer, and Quini.
Listen Listen to the podcast.