By Quini Team March 30, 2021 Comments Off on TIME Family of Wines Selects QUINI DATA to Support Wine Innovation

On-Demand Consumer Sensory Data to Enable Trends Discovery, Optimize Decisions

VANCOUVER, BC – March 30, 2021 – Quini® (www.quiniwine.com) today announced that Okanagan, BC based TIME Family of Wines (www.timewines.ca) has selected the QUINI DATA™ Gold solution to support business and product decision making at the winery. Built within a historic and revitalized movie theatre space in downtown Penticton, TIME Family of Wines is the parent company that is home to celebrated BCVQA brands TIME Wines, Evolve Cellars, and McWatters collection.

Near real-time sensory data analytics dashboards will provide marketing and wine making teams with actionable insight to discover, reinforce and optimize wine innovation ideas. Faster access to information will allow the winery to speed up decision making, optimize marketing and positioning, and reduce business risk.

Said TIME Family Wines General Manager Christa-Lee McWatters: “As we expand our portfolio of wines, we must always realize the maximum gains and risk reduction by getting guidance from our end consumers.” “With real consumer sensory data at our fingertips, TIME Family Wines now has critical sensory and consumer intelligence capabilities not much unlike a billion dollar wine company with a multi-million dollar sensory lab and budget.”

Year round access to the QUINI DATA Gold platform allows TIME Family of Wines marketing and wine making teams to draw on Quini’s local consumer tasting panel sensory feedback for timely information to inform business, wine innovation, positioning and pricing strategy without the delays and high cost of traditional research such as focus groups and surveys.

“We are excited to welcome Christa-Lee, her high profile team and the iconic TIME Family Wines brand and portfolio to our growing roster of winery clients,” said Roger Noujeim, Quini’s CEO. “As more thought leaders realize the benefits of consumer sensory data, Quini is positioning the entire wine industry to compete more effectively against the growing array of beverage alcohol alternatives.”

QUINI DATA encompasses multiple complimentary analytics dashboard clusters to support the various critical business functions in a winery. These include Marketing, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.

ABOUT Time Family Wines

Built within a historic and revitalized movie theatre space in downtown Penticton, TIME Family of Wines is a parent wine company owned by Ron and Shelley Mayert, and the home to celebrated VQA wine brands TIME Wines, Evolve Cellars, and McWatters Collection.

Many recognize the McWatters name, a family that has created more than 50 vintages in the Okanagan; led by the late founder Harry McWatters. As new owners, the Mayerts are well-positioned to ensure continuity of what the McWatters family has established and build from there with the next generation: Christa-Lee McWatters appointed as general manager and sister Darrien McWatters as the operations manager. Each sibling is armed with lifelong wine industry experience and insight. Learn more, buy wines, and reserve tastings at www.timewines.ca.

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By Quini Team March 25, 2021 Comments Off on Algorithm recommends optimal target markets for wine producers

By: Staff Writer

Read the article on Wine Industry Solutions.

Quini has announced the release of an upgrade to the company’s QUINI DATA wine consumer sensory data and analytics platform for wine producers.

The system leverages Quini’s proprietary consumer wine tasting and rating data and algorithm to calculate and publish NPS (Net Promoter Score) results.

Instant view of NPS within the QUINI DATA analytics interface is designed to help wine marketers to instantly identify and prioritize optimal target audiences and geographic markets for a wine product, based on consumer loyalty indications captured using Quini.

The underlying recommendation engine also automatically suggests ideal geographic and demographic targets for a particular wine, based on a combination of consumer loyalty indicators, drinker age categories and taster location, down to a city level.

“Integrating NPS into QUINI DATA augments our client ability to support decisions, better direct resources and reduce risk,” said Roger Noujeim, Quini’s CEO.

“We are seeing more wine producers and their wine making teams looking to use consumer sensory data more upstream in their process to uncover best paths and pre-empt issues.”

The new algorithm simultaneously identifies detractors. Audiences that are more likely to negatively impact the brand and business.

Alerting wineries early to potential risk gives the executive suite an opportunity to re-examine decisions and steer away from unnecessary, costly pitfalls.

“The growing interest in consumer sensory data to support decisions early in a wine product’s journey is a significant leap for an industry known as being market driving rather than market driven,” added Noujeim.

“Averting a commercial miss is a critical goal every winery must pro-actively pursue. It can mean saving tens or hundreds of thousands of dollars in potential loss for a winery. Even up to a million dollars or more for the largest wine producers,” concluded Noujeim.

A side by side competitive benchmark of NPS scores can also be used by marketing teams to enhance product sheets with real, third party verified consumer data to better support sales teams and objectives on the road.

Access to NPS is now open to all QUINI DATA Gold annual subscribers, at no added charge.

QUINI DATA encompasses multiple complimentary analytics dashboard clusters to support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups.

By Quini Team March 24, 2021 Comments Off on QUINI DATA Integrates Net Promoter Score

Algorithm Recommends Optimal Target Markets for Wine Producers

VANCOUVER, BC – March 24, 2021 – Quini® (www.quiniwine.com) today announced the release of an upgrade to the company’s QUINI DATA™ wine consumer sensory data and analytics platform for wine producers. The system leverages Quini’s proprietary consumer wine tasting and rating data and algorithm to calculate and publish NPS® (Net Promoter Score) results.

Instant view of NPS within the QUINI DATA analytics interface is designed to help wine marketers to instantly identify and prioritize optimal target audiences and geographic markets for a wine product, based on consumer loyalty indications captured using Quini.

The underlying recommendation engine also automatically suggests ideal geographic and demographic targets for a particular wine, based on a combination of consumer loyalty indicators, drinker age categories and taster location, down to a city level.

“Integrating NPS into QUINI DATA augments our client ability to support decisions, better direct resources and reduce risk,” said Roger Noujeim, Quini’s CEO. “We are seeing more wine producers and their wine making teams looking to use consumer sensory data more upstream in their process to uncover best paths and pre-empt issues.”

The new algorithm simultaneously identifies detractors. Audiences that are more likely to negatively impact the brand and business. Alerting wineries early to potential risk gives the executive suite an opportunity to re-examine decisions and steer away from unnecessary, costly pitfalls.

“The growing interest in consumer sensory data to support decisions early in a wine product’s journey is a significant leap for an industry known as being market driving rather than market driven,” added Noujeim.

“Averting a commercial miss is a critical goal every winery must pro-actively pursue. It can mean saving tens or hundreds of thousands of dollars in potential loss for a winery. Even up to a million dollars or more for the largest wine producers,” concluded Noujeim.

A side by side competitive benchmark of NPS scores can also be used by marketing teams to enhance product sheets with real, third party verified consumer data to better support sales teams and objectives on the road.

Access to NPS is now open to all QUINI DATA Gold annual subscribers, at no added charge.

QUINI DATA encompasses multiple complimentary analytics dashboard clusters to support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups.

ABOUT NPS

Net Promoter or Net Promoter Score (NPS) is the percentage of customers rating their likelihood to recommend a company, a product, or a service to a friend or colleague as 9 or 10 (“Promoters”) minus the percentage rating this at 6 or below (“Detractors”) on a scale from 0 to 10. Respondents who provide a score of 7 or 8 are referred to as “Passives” and do indeed enter into the overall percentage calculation. NPS is a management tool used as a measure of customer loyalty and has been shown to correlate with revenue growth relative to competitors. NPS has been widely adopted by Fortune 500 companies and other organizations.

The NPS metric was developed by, and is a registered trademark of Fred ReichheldBain & Company and Satmetrix.

By Quini Team January 14, 2021 Comments Off on How Wineries Can Use Consumer Sensory Feedback To Accelerate Business

The wine industry, as we’ve always known it, has changed. Whether forever or not, time will tell. Focus on the online consumer has grown by leaps and is unlikely to change.

Younger generations are digitally hardwired and represent the future of the wine industry. Doing more to understand what they want and how to service them in ways they appreciate, has become critical to a winery’s livelihood.

To gain this understanding, wineries are increasingly adopting more of a research-based approach to their business. Something many wineries have not yet experienced.

Critically, this understanding of what consumers want, especially the millennial generation, must cover the product inside the bottle. Not just the name, look and feel of a wine.

BUSINESS CASES FOR CONSUMER SENSORY RESEARCH

Consumer sensory research is now used by winery executives and business intelligence teams to gain an edge, across multiple areas of the business. Unlike traditional practices where a winery may use this type of research mainly in a localized lab setting and often with primary focus on the scientific makeup of a wine.

Business questions are driving the use of consumer sensory research today. This includes general market or category understanding and analysis, optimizing geographic and demographic targeting, flavour profile consistency analysis, portfolio cannibalization, sales decline analysis, new product innovation, competitive product analysis, new concept feedback, competitive benchmarking, consumer perception, and many other use cases.

Discovering, for instance, how a combination of flavours or aromas could resonate in the marketplace within seconds instead of months, is a game changer.

Advanced technologies including digital tasting platforms and artificial intelligence (AI) are also enabling wineries to extend their research to wherever their consumers are and helping them to gain a more accurate and comprehensive understanding of their target market and consumer base.

THE COST OF NOT KNOWING

Consumer sensory research can deliver significant returns on investment and must never be delayed.

The cost of driving a vehicle forward even a single mile with underlying uncertainty leads one further in the wrong direction. It also delays one’s return to the starting point, doubles the cost of gas and operators’ time, and generates unnecessary wear and tear on the vehicle.

The idea is to minimize business risk and optimize upside, before firing up the engines.

Now is the time to start the conversation.

We invite wineries that are interested in learning more about Quini’s advanced sensory consumer data solution, QUINI DATA™, to email us at sales@quiniwine.com.