By Quini TeamSeptember 18, 2023Comments Off on Title: Empowering Wine Marketing and Research Agencies: Introducing Quini Agencies
In today’s competitive wine industry, staying ahead of the curve requires more than just a refined palate; it demands data-driven decision-making, consumer insight, and real-time analytics. Enter Quini Agencies, the latest addition to quiniwine.com‘s suite of solutions, tailored exclusively for wine marketing and research agencies. Quini Agencies empowers wine marketing and research professionals to unlock the true potential of consumer sensory data, enhance their research capabilities, and deliver unparalleled value to their clients.
Quini Agencies: Redefining Wine Marketing and Research
Quini has long been a trusted name in the world of wine, known for its groundbreaking consumer sensory data collection application, deep analytics platform and wine tasting events software. Now, with Quini Agencies, we take wine marketing and research to a whole new level by offering a comprehensive data and analytics solution.
The Power to Collect and Analyze Data
At the heart of Quini Agencies is the power to collect and analyze data efficiently for your client projects. Quini’s user-friendly tools enable wine marketing and research agencies to begin data collection and analysis with ease. Our platform empowers you to dive deep into consumer preferences, optimize product offerings, and fine-tune marketing strategies. It’s all about equipping you with the tools you need to excel in your projects.
Real-Time Analytics for Immediate Impact
Quini Agencies doesn’t stop at data collection; it puts real-time analytics at your fingertips. With our intuitive platform, wine marketing and research agencies can visualize data and demonstrate results in ways that were previously unimaginable. Dozens of charts and hundreds of data parsing options allow you to answer your clients’ most pressing business, target market, and product questions quickly and effectively.
Compounded Data for Exponential Insight
What sets Quini Agencies apart is its ability to compound data with each new collection. As you gather more data over time, the depth and value of consumer and market insight grow exponentially. This means that your ability to deliver actionable recommendations to your clients continually improves, setting you apart as a trusted advisor in the wine industry.
Flexible Pricing Tiers
We understand that every agency is unique, which is why we offer three accessible pricing tiers to suit different needs. Whether you’re a small, medium, or large firm, Quini Agencies has a plan that fits your budget. Billed annually, our pricing tiers are as follows:
Training and Ongoing Support
Transitioning to Quini Agencies is seamless, as we provide comprehensive training as part of the solution. Additionally, you can count on us for ongoing technical support via email or telephone, ensuring that you get the most out of our platform.
Schedule a Demonstration
If you’re ready to revolutionize your wine marketing and research capabilities, don’t hesitate to contact us at email@example.com to schedule a demonstration of our fully integrated system. See firsthand how Quini Agencies can help you maximize sales, profitability, and business success while reducing risk for your clients in the dynamic world of wine.
Quini Agencies is not just a tool; it’s a game-changer for wine marketing and research agencies. With the power to efficiently collect and analyze data for your client projects, complemented by access to Quini’s unparalleled sensory data, real-time analytics, and compounding insight, you’ll be equipped to re-invent wine research services and lead the way in the wine industry. Choose Quini Agencies and elevate your agency’s capabilities to new heights. Visit our Agencies page for more information and take the first step toward a future of data-driven success.
By Quini TeamJune 23, 2023Comments Off on Unveiling Consumer Preferences: Sweeter Rose Wines Take the Lead
As the wine industry continues to evolve, understanding consumer preferences becomes paramount for winemakers and distributors. Recently, Quini released data that shed light on an interesting trend: consumers overall have a preference for sweeter Rose wines. This finding challenges the notion that mostly those new to the wine journey prefer sweeter products. It also highlights the importance of catering to diverse palates. In this article, we will delve into the data, exploring consumer preferences for sweetness in Rose wines across different age groups and levels of wine experience. Let’s uncover some fascinating insight and their implications for the wine industry.
The data from Quini’s analysis has unveiled strong evidence for consumer preference for sweeter Rose wines. Across various age groups and levels of wine experience, the wines that captured sweeter impressions in consumer Quini wine tastings, consistently got higher ratings from participants. Conversely, Rose wines that garnered a lower impression of sweetness, made up the majority of the products that were rated lower.
These findings emphasize the importance of catering to diverse palates and challenging traditional expectations within the wine industry. For winemakers, distributors and retailers, understanding and embracing this consumer preference can open new avenues for product development, marketing and sales strategies. Offering a range of Rose wines with varying sweetness levels can attract a broader customer base and enhance consumer satisfaction. By embracing this trend, wine professionals can also tap into evolving consumer preferences and foster a deeper connection with their target audience.
In a world where personal taste and preferences reign supreme, adapting to consumer demands becomes crucial for businesses to thrive. The sweeter side of Rose wines presents an exciting opportunity for winemakers to innovate, experiment, and deliver exceptional products that resonate with a wider range of wine enthusiasts. By embracing this data-backed insight, we can reshape the wine landscape and create a more encompassing and captivating experience for all.
Amongst all consumers combined, the average sweetness impression score range for the top 5 rated Rose wines on Quini was 55.60/100 to 80.85/100. The average sweetness impression range for the bottom 3 rated Rose wines on Quini was 38.49/100 to 43.16/100.
Exploring Age Groups: Millennials vs. Boomers/Gen X
The top 3 millennial consumer rated wines generated a Sweetness impression range from 59.36 to 68.43. The bottom 3 wines however got an impression score range of 37.19 to 51.55.
Further emphasizing the findings, Boomers and Gen Xers, typically associated with having somewhat more experience than younger drinkers, gave the top 3 rated Rose a score of 53.79 to 58.77 for Sweetness. The bottom 3 wines received a 41.36/100 low to 48.17/100 on the high end.
The top 3 rated wines for self proclaimed ‘Novice’ wine drinkers on Quini scored 55.56/100 to 90.75/100 on the Sweetness scale. The bottom 5 rated wines got a Sweetness impression of 32.09/100 to 68.00/100.
Intermediate Experience Wine Drinkers:
The top 5 rated wines for intermediate wine drinkers on Quini got a Sweetness impression of 46.08/100 to 87.19/100. The bottom 5 rated wines garnered a Sweetness impression of 35.56/100 to 49.96/100.
The data findings provide strong evidence that sweeter rose wines are preferred by consumers across different age groups and levels of wine experience. From millennials to boomers and gen x consumers, as well as novices to intermediate wine drinkers, the higher rated wines in the majority consistently received relatively higher sweetness impressions. By embracing this consumer-driven trend, winemakers and distributors can tap into new opportunities, enhance customer satisfaction, and shape the future of Rose wines in the market.
Our analysis incorporated 45 Rose wines tasted and rated on Quini using the Quini wine tasting and rating app, from the middle of 2017 to June 2023. The majority of the 2450 reviews were captured during Quini guided consumer tastings held in North America, with most held in British Columbia, Canada. The number of individual consumer reviews for each wine range between 20 at a minimum and up to 145. Within the Quini app, consumers have the ability to indicate their perception of Sweetness of each wine tasted, going from Dry to Semi-Sweet or Sweet, on a hidden 100 point scale. We used the QUINI DATA™ analytics platform to filter and visualize the results.
To take a closer look at the data or for additional information, please contact us at firstname.lastname@example.org.
By Quini TeamMay 17, 2023Comments Off on QUINI Launches Standalone Executive Data Dashboard Monthly Subscription Service for Wine Professionals
Wine Product Health At-A-Glance Mobile Solution Offers Instant Answers To Critical Questions When and Where Needed
VANCOUVER, BC – May 17, 2023 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry has unveiled Quini Executive™, a standalone interactive analytics solution that enables wine industry professionals to view and share essential wine product consumer sensory and attitudinal insight quickly and easily via mobile devices, at an affordable rate.
“We consistently hear from industry professionals that they wish they could pull up information quickly on their mobile devices and share it when they need to answer a specific question in a meeting, at a trade show or on a sales call,“ said Roger Noujeim, Quini’s CEO. “Quini Executive is the answer. It’s a quick, easy, and affordable way to provide wine professionals with consumer intelligence and facts when and where they need them.”
The new solution leverages Quini’s proprietary data and machine learning algorithms to answer critical business and product questions and provide actionable consumer insight on-demand.
Quini Executive is now available as a monthly subscription service on the company’s website for $149 per month, offering unlimited access to data available on Quini. A complimentary limited trial is also available at https://analytics.quiniwine.com/exec.
The new solution taps into Quini’s extensive data of millions of sensory data points covering hundreds of household name wines in high sales volume categories in the United States and Canada. Consumer wine tastings held by Quini in major cities add new data to the system, in near real-time.
Quini’s standalone Executive Dashboard solution offers a full wine product health check, on a single analytics dashboard.
Interactive charts and displays visualize a range of consumer sensory and attitudinal data, such as a wine’s ranking within a chosen category, sensory scores on the various aspects of the wine, like its appearance, aroma or taste, segment and competitive product benchmarks, consumer purchase intent, flavour profile, sweetness, acidity and tannin impressions, price sentiment, wine balance and optimal target audiences. The system also automatically generates strategic recommendations.
ADDING CONSUMER RATINGS TO QUINI EXECUTIVE
Individual Wines and Ratings – Clients can capture consumer ratings and add new wines to the system, free of charge, on the Quini website, using Quini’s wine tasting and rating application.
Self Managed Group Tastings – To efficiently run group tastings, blind and non blind, users can also access QUINI SOMM SILVER™, valued at a $97.5 per month, free of charge as part of their subscription to Quini Executive. QUINI SOMM is Quini’s integrated wine tasting event management and wine list publishing platform.
Quini-Led Consumer Tastings – To include wines to Quini managed consumer wine tastings in major markets, please contact Quini for details, at email@example.com.
ABOUT QUINI Quini is the leader in sensory data and technology solutions serving the wine industry. Privately held, Quini is headquartered in Vancouver, BC. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.
By Quini TeamJanuary 31, 2023Comments Off on Navigating the Challenges of the Wine Industry: Understanding the Needs of Millennial and Gen Z Consumers
According to the latest report from Silicon Valley Bank, ‘State of the Wine Industry Report 2023‘, the wine industry is facing a number of challenges, including a decrease in overall consumption and an increase in competition from alternative drinks such as beer, spirits and hard seltzers. The report also notes that the industry is facing a significant shift in consumer demographics, with the millennial and Gen Z consumer cohorts becoming increasingly important segments. These consumers have different tastes and preferences than previous generations, and they are more likely to opt for lower alcohol alternatives and various drinks other than wine.
One key takeaway from the report is that consumers older than 60 are the only growth segment. Consumers younger than 60 have a lower share of wine consumption compared to what they did in 2007. The report also highlights that the premiumization trend is slowing. While older consumers are paying more for premium wine, younger buyers are increasingly less engaged with the wine category.
Another important trend is that more consumers are abstaining from wine. 35% of 21-29-year-old consumers drink alcohol, but not wine. That number drops 7 percentage points to 28% for individuals 50-59 years old. Of those consumers, two percentage points moved to being at least marginal wine consumers. Meanwhile, five percent are now abstaining from drinking alcohol.
In light of these challenges, it’s important for wineries to pivot and innovate with targeted new products. Sticking to current strategies has clearly not worked. It’s a second consecutive year of negative growth. After years of declining growth, sales volume could stabilize, but swift action is required to turn the tide.These trends are making it increasingly important for wineries to understand and cater to the needs of their target market, in order to stay competitive and continue to grow their business.
By tapping consumer sensory data, wineries can better understand and cater to the needs of the millennial and Gen Z consumer cohorts, and take effective action to adapt to the changing market and consumer trends.
This type of data, traditionally not part of a winery’s typical arsenal, can provide the wine producer with valuable insight into consumer preferences and tastes, which can help their teams make better business and product decisions.
For example, sensory data on consumer preferences for specific types of wine, such as those that are lower in alcohol content or residual sugar, the hard seltzer or fizzy category, or products made with organic grapes, can help wineries identify product development opportunities to enter new growth markets.
Additionally, data on how consumers perceive the taste, aroma, and appearance of different wines can help wineries optimize products and make them more appealing to these consumers. This can help wineries create targeted marketing campaigns, and develop more tailored products.
RESOURCING FOR A NEW NORMAL
Sales reports offer familiar data that wineries use effectively for many decisions. Consumer sensory data however are a new element. Not a replacement, but a critical addition to the decision making process. Data that enables winery professionals to be more pre-emptive than reactive, and gain access to deeper insight when searching for answers.
While several wineries have begun to successfully deploy sensory data, many still have not and could be left behind as market dynamics advance and early adopters get ahead.
Making effective use of sensory data however requires:
i) emphasis on its importance, by upper management;
ii) adequate funding; and,
iii) developing internal skillsets or recruit to ensure the use of the data is optimized.
Over the past three years, we have observed a healthy transition at wineries we work with. More conversations now include consumer palate discovery. Sensory data access and training are part of a new normal, recruits are more and more experienced in the area of consumer research, and annual budgets are adequately allocated to give marketing, innovation and winemaking teams access to sensory data.
THE BOTTOM LINE
Younger consumer cohorts is where the long opportunity is. Innovating along their preferences requires new thinking, palate discovery and analysis tools. By staying on top of evolving consumer trends, wineries can make more informed decisions about product development, marketing, and business strategy. This can help producers to stay competitive and continue to grow in an ever-challenging market.