We’re folks who love tasting and reviewing wine. We want to engage people in thought-provoking dialogue about wine tasting, and empower the wine and hospitality industries with data and tools that directly impact their bottom line.
VANCOUVER, BC – September 22, 2022 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry today announced that Summerhill Pyramid Winery (www.summerhill.bc.ca) used Quini for sensory and attitudinal data delivering valuable insight on several of its flagship wines as well as reinforcing corporate decisions on new retail display packaging alternatives.
The data helped to inform management on its new packaging direction, enabling the company to save 84 percent on packaging costs of what may have been deemed a more attractive option.
More than 40 frequent wine consumers who participated in Quini’s latest panel wine tasting in Vancouver, selected the winning design. Three design alternatives were presented without any pricing information.
“We see the extreme value that Quini data provides,” said Joey Krueger, Director of Sales, Summerhill Pyramid Winery. “With each study we undertake in partnership with Quini, we are able to extract near immediate ROI. Their work is seamless and the analytics are actionable.”
“We are excited each time our clients extract value from our data,” said Roger Noujeim, CEO, Quini. “I look forward to continuing to support Summerhill Pyramid Winery with their important initiatives.”
Summerhill has partnered with Quini for sensory product evaluation and competitive benchmarking to support key decisions.
QUINI DATA™ is a self-serve, proprietary wine consumer sensory data and analytics solution for wine producers. The proprietary software system is supported by Quini led consumer sensory wine tastings designed to collect the exact data that wineries need, where and when they need it.
The QUINI DATA platform encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.
Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance.
Vancouver, BC-based Quini provides wine and restaurant industry execs with real-time wine tasting sensory, attitude and ratings data, analytics and software solutions. The firm’s data collection and live custom analytics platform, QUINI DATA, taps into its wine tasting event management software applications, consumer tasting panel network, and machine learning algorithms.
This platform, which is now accessible via mobile, offers access to a new analytics dashboard, through which wine professionals can obtain answers on-demand, and support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups. In addition, Quini has moved its platform away from the use of third-party data visualization software, eliminating all related licensing costs.
CEO Roger Noujeim (pictured) comments: ‘We recognize that busy executives don’t always have time to dig deep into data. Product analysis at a glance, on a single screen via mobile, enables the professional to be better informed with consumer intelligence, where and when they need it. Anyone at a winery who can benefit from access to consumer sensory data should and can now have that access’.
By Quini TeamJuly 25, 2022Comments Off on QUINI Launches Proprietary Analytics Platform
High Performance Environment Delivers New Intelligence Capabilities And Supports Wide Market Adoption Strategy
VANCOUVER, BC – July 25, 2022 – Quini® (www.quiniwine.com), the leader in wine consumer sensory data and analytics solutions today launched its next generation platform for wine producers and industry stakeholders. QUINI DATA™ 2.0 leverages Quini’s growing consumer wine tasting and rating sensory data set, unique data capture and wine tasting event management software applications, consumer tasting panel network and machine learning algorithms to deliver deep, rich insight that enable better informed, faster decisions.
“QUINI DATA 2.0 is a proud milestone for Quini, our product management, data science and software development teams. The passion, commitment and tireless work bring to life Quini’s vision for accessible consumer sensory data for winery professionals across business functions,” said Roger Noujeim, Quini’s CEO.
With today’s launch, Quini has transitioned away from use of third party data visualization software, eliminating all related licensing costs. The new, proprietary environment enhances performance and user experience, improves design flexibility and security, and enables Quini to grant user licenses widely to support the company’s market adoption and expansion strategy.
QUINI DATA 2.0 offers simple, user friendly analytics to answer business, marketing, sales and product questions, as well as advanced dashboards for Business Intelligence and Innovation professionals.
Added Noujeim: “ Anyone at a winery who can benefit from access to consumer sensory data should and can now have that access. The new QUINI DATA 2.0 platform enables a data-driven culture. A culture that values consumer insight based planning, risk reduction, pre-emptive intelligence and action, and success optimization.
QUINI DATA EXECUTIVE™ with MOBILE ACCESS
QUINI DATA 2.0 incorporates a new analytics dashboard designed to give the busy executive topline consumer insight about a product, at a glance. Also accessible via mobile, the dashboard enables wine professionals to get answers conveniently on-demand, such as for meetings and presentations.
“We recognize that busy executives don’t always have time to dig deep into data. Product analysis at a glance, on a single screen via mobile, enables the professional to be better informed with consumer intelligence, where and when they need it.”
“Wine professionals can now instantly gain actionable perspectives on a product, in a single dashboard, much like analyzing a public company’s stock. Just select a wine and EXECUTIVE provides the answers,” concluded Noujeim.
QUINI DATA 2.0 encompasses multiple complimentary analytics dashboard clusters to support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups.
Wineries engage Quini to collect consumer data on products relevant to their business, to solve critical business and product questions. Leveraging Quini’s national consumer wine tasting panels, data capture software and real-time analytics, Quini ensures the data is soon accessible for clients, on-demand.
For a demonstration of QUINI DATA 2.0, or to request high resolution images, please email Quini at firstname.lastname@example.org.
ABOUT QUINI Quini is the leader in sensory data and technology solutions serving the wine industry. Privately held, Quini is headquartered in Vancouver, BC. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.
By Quini TeamJune 17, 2022Comments Off on Why More Wineries Are Using Quini Data
Quini’s growing roster of winery clients know that success is achieved with information.
Data is intelligence. A means to an edge. The advantage a wine brand needs to gain market share and win against competitors. To target a market more effectively, to the right audience, at the right price, at optimal margins. To reduce risk, pre-empt issues and ensure cash and critical assets are wisely invested. To help sales teams pitch with unbiased data and facts to support the brand story, when everyone else too has a story.
Data is deep knowledge of your customer. A way to their hearts that builds loyalty and affinity for the brand.
The path is to ask your consumers the right questions, and listen. Intently, regularly.
This is why more wineries are increasingly relying on Quini data. Sensory and qualitative. To get more accurate answers to business, marketing, sales and product questions, faster. To pre-empt issues before the big dollars are spent. To figure the price elasticity of a product when inventory is low and upside seems capped. To gauge if smoke from wild fires has terminally tainted crops or if consumers actually enjoy the flavour.
QUINI DATA™ clients realize that more effective marketing and budgets must today incorporate a market research component. That teams must have the right skillset on board. Appreciating that research is critical to on-going decision making, not an afterthought. A reality big CPG and large winery brands figured decades ago.
We collect data by conducting in-person, virtual, guided and self-guided wine tastings across North America and Australia, using our proprietary Quini wine rating application. We then use proprietary algorithms and machine learning to analyze the data and extract the information you require, for your target audiences and markets, in near real-time.
BLIND & REGULAR TASTING DATA
Our technology enables us to hold both blind and regular tastings. Blind tastings provide consumer sensory feedback that’s not influenced by label or price point, while regular tastings also provide insights on brand/product expectations and price sentiment.
DATA FROM DIFFERENT GROUP SIZES
Perhaps you want to reinforce a business decision with a relatively small group equivalent to 3 traditional focus groups of around 20 wine drinkers. Or you need to pull the trigger on a major business strategy, and need 100, or 1,000, consumer opinions. Quini easily scales to meet demand, and delivers results in near real-time.
RICH SENSORY & ATTITUDINAL DATA
Quini delivers value unlike any other solution. Through our proprietary platform, we gather 30+ sensory and attitudinal data points on every wine tasted. You’ll have precise details at your fingertips, including sweetness, tannins, alcohol and acidity, color, flavor, aroma, price sentiment, and willingness to recommend a wine. Each characteristic is color-coded so your team clearly sees what’s working, and what needs to improve. Through the depth and consistency of Quini Data, along with our in-house algorithms, you can also discover commonalities in consumer perceptions, helping you make better decisions, reduce risk and direct both resources and investments with greater precision.
For months now Quini has been providing qualitative studies as a valuable add-on service too. At times a winery may want to evaluate a label versus another. Study brand awareness, understand consumer perception and sentiment. Or measure the market share a new product can grab from competitive products. Price elasticity studies also provide significant information to drive your pricing strategy. In short, customized in-person and online surveys to answer virtually any question a winery executive might have.
To set up a product demonstration with our sales team, please email us at email@example.com.