Quini Team

Quini Team

We’re folks who love tasting and reviewing wine. We want to engage people in thought-provoking dialogue about wine tasting, and empower the wine and hospitality industries with data and tools that directly impact their bottom line.

By Quini Team January 14, 2021 No Comments

The wine industry, as we’ve always known it, has changed. Whether forever or not, time will tell. Focus on the online consumer has grown by leaps and is unlikely to change.

Younger generations are digitally hardwired and represent the future of the wine industry. Doing more to understand what they want and how to service them in ways they appreciate, has become critical to a winery’s livelihood.

To gain this understanding, wineries are increasingly adopting more of a research-based approach to their business. Something many wineries have not yet experienced.

Critically, this understanding of what consumers want, especially the millennial generation, must cover the product inside the bottle. Not just the name, look and feel of a wine.


Consumer sensory research is now used by winery executives and business intelligence teams to gain an edge, across multiple areas of the business. Unlike traditional practices where a winery may use this type of research mainly in a localized lab setting and often with primary focus on the scientific makeup of a wine.

Business questions are driving the use of consumer sensory research today. This includes general market or category understanding and analysis, optimizing geographic and demographic targeting, flavour profile consistency analysis, portfolio cannibalization, sales decline analysis, new product innovation, competitive product analysis, new concept feedback, competitive benchmarking, consumer perception, and many other use cases.

Discovering, for instance, how a combination of flavours or aromas could resonate in the marketplace within seconds instead of months, is a game changer.

Advanced technologies including digital tasting platforms and artificial intelligence (AI) are also enabling wineries to extend their research to wherever their consumers are and helping them to gain a more accurate and comprehensive understanding of their target market and consumer base.


Consumer sensory research can deliver significant returns on investment and must never be delayed.

The cost of driving a vehicle forward even a single mile with underlying uncertainty leads one further in the wrong direction. It also delays one’s return to the starting point, doubles the cost of gas and operators’ time, and generates unnecessary wear and tear on the vehicle.

The idea is to minimize business risk and optimize upside, before firing up the engines.

Now is the time to start the conversation.

We invite wineries that are interested in learning more about Quini’s advanced sensory consumer data solution, QUINI DATA™, to email us at sales@quiniwine.com.

By Quini Team October 21, 2020 Comments Off on QUINI Expands Wine Sensory Data Market Coverage to Australia

Expansion Underscores Quini’s Scalability and Reach – Enables Quini to Market and Sell Insight on Australian Wine Consumers to Wine Producers Worldwide

VANCOUVER, BC – October 21, 2020 – Quini® (www.quiniwine.com), the undisputed leader for sensory real-time data, analytics and technology solutions for the wine industry, has expanded its wine sensory data services to Australia. Quini’s market coverage starts with the country’s three largest cities by population, Sydney, Melbourne and Brisbane.

Australia-based wineries and wine producers worldwide are now able to access local Australian wine consumer sensory feedback on their brands and their competitors’ products faster than ever and at significantly lower cost than traditional consumer research methods.

Effective November 1st, consumer sensory and attitudinal feedback acquired in the three launch cities will be published to QUINI DATA™ enterprise client analytics dashboards overnight.

“Quini’s service expansion to Australia reflects market interest in our technology and Quini’s unique model that enable us to deliver actionable local consumer sensory feedback and insight more quickly and cost effectively,” said Roger Noujeim, Quini’s CEO.

Quini’s expansion into Australia reinforces the scalability of Quini’s model and unlocks a major new market for Quini’s sensory data solutions.

Added Noujeim: “Quini is now well positioned to provide sensory data services to Australia’s wine industry that boasts 2000 wineries, as well as to all international wine producers that market and sell wine in Australia.”

Quini plans to initiate coverage in Perth and Adelaide as well, later this year.


QUINI DATA™ Gold, Quini’s flagship platform, is an annual subscription solution. The platform allows wine companies of virtually any size to tap local consumer sensory and attitudinal insight on an on-going basis. The system offers pre-built, intuitive analytics dashboards that deliver answers on-demand, with newly acquired data refreshed overnight.

QUINI DATA™ Silver is designed for wineries that require a one-time, adhoc research executed with the same speed, cost savings and analytics capabilities of the Gold solution.

Quini’s local wine tasting consumer panels today span more than 30 large wine metro markets in the United States, Canada and now, Australia.

Wine In Australia

Australia imports approximately around 900 Million US dollars worth of wine, according to Statista. The country’s exports stand at around 1.8 Billion US dollars with the United Kingdom, China and Italy being the largest export destinations. Overall, wine consumption in Australia is driven by around 10 million wine consumers, nearly seven to eight million of whom consume wine weekly, on average.


Quini is the leader in near real-time wine sensory data and technology solutions. Privately held, Quini is headquartered in Vancouver, BC. Quini is a Nielsen Connected Partner. The Quini project is co-funded by CMF (Canada Media Fund). The Quini Data platform is co-funded by the National Research Council through the IRAP program. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.

By Quini Team October 5, 2020 Comments Off on QUINI Upgrades Top Rated Wine API

Added flexibility targets better online wine shopper engagement, cost reduction and consumer sensory data flow for enterprise clients

VANCOUVER, BC – October 5, 2020 – Quini® (www.quiniwine.com), the undisputed leader for sensory real-time data, analytics and technology solutions for the wine industry, today announced an upgrade to QUINI API™, the company’s highly rated wine API (Application Programmer’s Interface) platform.

New configurations enable online wine DTC (Direct To Consumer) site operators to automate wine data and tasting note publishing, saving valuable time and cost.

Enhanced flexibility and seamless integration into popular e-commerce platforms also allows companies to better showcase wines using more attractive content that is easier to follow than traditional text heavy tasting notes.

Complementing an automatically produced and published tasting note using Quini, visual components highlight individual characteristics of a wine, including the Eye, Nose, Mouth and Finish.

Food pairing suggestions provide shoppers with better guidance and confidence, while promoting wines more effectively.

The upgraded API also adds a new opportunity for wine buyers to review and rate wines directly on the vendor’s site, using Quini’s unique and educational wine tasting and rating application.

“The wine consumer who will drive the industry’s future is more vocal. They want to share opinions, need better information, trust their peers, seek a more engaging experience and expect transparency, not just wine critic high wine scores,” said Roger Noujeim, Quini’s CEO. “QUINI API is an accessible solution that meets all these expectations, to help wineries and liquor retailers improve service quality, sell more wine and boost profits.”

A constant flow of deep, rich sensory data generated by consumers will enable vendors to better understand individual customer taste profiles, to help personalize marketing and special offers, improve customer loyalty and grow order size.

Deeper understanding of consumer preferences will also enable vendors to optimize inventory decisions, order flow and warehousing, and focus cash resources on preferred, more profitable products.

Concluded Noujeim: “To ensure the online DTC side of a winery or retailer’s business is optimal, consumer sensory data, rather than just sales data, is mandatory.”

Sensory data generated through Quini enables immediate action because it reveals customer reaction to a product very early on. This quick knowledge expedites the opportunity for personalized promotions that hit the mark, while sales data require the vendor wait weeks or months until a customer’s buying pattern is established and an actionable trend is apparent.

Developers and companies interested in more information about QUINI API are invited to contact Quini at sales@quiniwine.com.


Ranked as one of the Top 8 Wine APIs on Programmable Web, QUINI API allows winery and wine retail operators to automate the process of publishing advanced, more informative visual wine tasting notes. The unique wine API is designed to save organizations time and manual effort while enhancing wine information quality and online buyer engagement at the same time. The API also allows site visitors to use Quini on the vendor’s site to share detailed sensory feedback about the wines they purchase, providing valuable, actionable data for the enterprise.

By Quini Team September 24, 2020 Comments Off on Wainwright Liquor Selects Quini Platform To Power Virtual Wine Tastings and Wine Recommendations

Integrated solution designed to improve customer engagement and shopping experience, and drive cost savings  

VANCOUVER, BC – September 24, 2020 – Alberta based Wainwright Liquor & Cold Beer Store (https://wainwrightliquor.ca) has selected Quini’s (www.quiniwine.com) enterprise solution to support more interactive virtual wine tastings and a more efficient shopping experience for customers online and in store, Quini® today announced.

The integrated solution will save Wainwright Liquor significant time and money, by automating the manual process of writing and publishing wine reviews and tasting notes on its website.

The system comprises two seamlessly integrated tools, QUINI SOMM™ and QUINI API™, which ranks as one of the Top 8 Wine APIs (Application Programmer’s Interface) on Programmable Web.

“We wanted to differentiate our virtual wine tasting experiences and found QUINI SOMM to be the ultimate software,” said Patrick Robinson, owner of Wainwright Liquor. “QUINI SOMM makes our tastings bi-directional. It involves customers in every step of the wine tasting process in a new, refreshing and educational way, using their smartphones.”

Added Robinson: “Wine consumers today expect more than a talking head during a virtual wine tasting. They want to be more engaged in the tasting. Our customers will get to discover their palate and personal preferences, learn about how to properly taste wine, and share their reviews on social media, all with the Quini wine tasting application. It’s a more compelling and engaging experience for everyone.”

Wainwright customers will also be able to save their visual wine reviews on their phones, to refer to later, and compare tastes with others in the virtual room in real-time.

In addition, QUINI SOMM will allow participants to share their taste profiles and preferences with the company, during the virtual wine tastings. The sensory data will help Wainwright to increase wine sales, and improve customer satisfaction and loyalty, by making product promotions more targeted and personalized.

“I am excited to welcome Patrick Robinson and the Wainwright team to the future of wine retail, and to support their success in the online direct to consumer (DTC) market,” said Roger Noujeim, Quini’s chief executive officer.

Concluded Noujeim: “The digital, virtual marketing environment is here to stay. Deploying Quini enterprise tools is now more pivotal than ever for liquor retailers, wine clubs and wineries who want to capitalize on the online DTC opportunity and cement their brands with their target consumers for the long haul.”

Detailed visual wine reviews and ratings will be used instead of star ratings to provide more meaningful information for shoppers on WainwrightLiquor.ca.

Peer consumer reviews will add a new level of transparency, and customers will be able to rate wines directly on the website, using the Quini wine review system.

An advanced wine search function will allow customers and staff to generate more accurate, personalized wine recommendations and food pairings, within seconds, using any connected device.

Wainwright expects to roll out the new system in the fall.