By Quini TeamJuly 16, 2021Comments Off on Are Higher Acidity Rose Wines Better?
Did you know that Northwest wine consumers usually associate higher acidity Rose wines with a higher mouth appeal / taste?
There you have it. The bottom line handed to you in the first paragraph. But why is the information useful to a winery? Afterall, your wine style is your wine style. No matter what data says, few wine producers are willing to shift their wine style just because consumers say so. Logistically and practically such shifts may also not be possible.
What the data tells us, is that when consumers in the Northwest region taste a set of competitive Rose wines, their preference in terms of mouth appeal tends to go towards products that leave them with an an impression of higher acidity.
Is this pattern the same in the markets you care about? Does the acidity in your Rose wine lend itself to a specific group of consumers in a particular part of the country? If it did, how would the information impact where you focus your sales and marketing efforts? Would it impact your warehousing and inventory allocations? Can your sales team use the data to prove to retail buyers that your wine is preferred with the local consumer base? How do any of these adjustments and use of data potentially impact the P&L?
The power of consumer sensory data lies in your ability to think about its application to the business, from different angles. Not just from a wine style point of you. Marketing, packaging and branding, positioning, sales collateral and training, and messaging included. Even pricing. When you discover an affluent state or city likes your Rose more than your key competitor wines that are priced higher, is that an opportunity you can capitalize on?
Get deeper into Rose data research findings and experience an interactive preview of the some of the consumer sensory feedback we cover in the latest report from Quini, in our new report: ROSE WINE – Consumer Sensory Study of Top Household Name Rose; Northwest, 2021. the report is available for purchase online for USD $995.
By Quini TeamJuly 16, 2021Comments Off on Chardonnay, Scottsdale and Sensory Data
Community Profile Impact on Decision Making in The Wine Making Business
It is interesting to look at wine consumers in specific areas of the world, down to the state or city level, to see how drinker tastes and impressions of wine differ.
When we analyze sensory data and consumer profiles in Scottsdale, AZ, we find that drinkers there identify with an extremely low level of alcohol in major Chardonnay household name products. Do they prefer them more if so, or not?
When this insight is combined with a deeper dive on age groups and gender preferences, and a competitive product benchmark set, the insight can directly influence some of your key business, product style, distribution (e.g. explore additional markets that are similar in their consumer profile to Scottsdale) or marketing and positioning decisions. It can also provide stats your sales team can take to the trade to prove your product superiority or advantage, versus key competitors and brands, based on third party verified research.
The full interactive analytics report, Chardonnay, North America 2021 is now available at this link for US $1395.00. Covers 44 popular Chardonnay wines and 4146 consumer reviews with sensory and behaviour data included. Extreme value for winery teams to make more profitable decisions. Every tweak in the right direction counts.
Take a look at a few of the other findings covered in this report, in this interactive preview.
By Quini TeamJune 21, 2021Comments Off on Quini Unveils New Website
Focus on Core Data Business and New E-Commerce Capability Enhance Customer Experience and Support Growth Plans
VANCOUVER, BC – June 21, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data solutions for the wine industry today unveiled its brand new website. The site is designed to allow visitors to more efficiently navigate and understand Quini’s product offerings.
Prospective data clients can experience Quini’s unique sensory data analytics through an interactive experience accessed on the new site home page.
The site is fully responsive across desktops, laptops, tablets and smartphones, to accommodate for the various ways prospects and customers access Quini applications.
“Our mission is to provide our customers with valuable, unique data and technology solutions that improve their business and increase their sales and profitability,” said Roger Noujeim, Quini’s CEO. “The new QuiniWine.com reflects this commitment and centers the visitor experience around our core enterprise data solutions.”
Additionally, and for the first time, e-commerce capabilities have been built into QuiniWine.com. The new functionality supports Quini’s plans for new services the company expects to announce during the next quarter.
The new site continues to house the company’s web-based, universal wine tasting and rating application, Quini. Quini can be used on any connected device, at no charge and without having to download the app from an app store.
Winery, Liquor retail and restaurantenterprise customers will continue to access their QUINI SOMM™ digital wine menu and staff training platform accounts by logging in on the new site
By Quini TeamJune 14, 2021Comments Off on Gunpowder Creek Winery Reinforces Growth Plans With Quini Data
Self-Serve Consumer Sensory Data Platform to Inform Market Discovery and Expansion
VANCOUVER, BC – June 12, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry, welcomes Gunpowder Creek Winery (www.GunPowderCreek.wine) to its client roster.
Based in Walla Walla, Washington, Gunpowder Creek Winery was founded by veteran winemaker Caleb Foster who over 30 years has created over 100 outstanding wines across Washington State, New Zealand and South Africa.
Gunpowder Creek Winery will deploy the QUINI DATA™ self-serve consumer sensory and attitudinal data analytics platform to better inform product line up and market expansion strategy and plans.
The winery will use Quini data to optimize the precision and speed of portfolio and concept product evaluations, initially across three target markets in the United States.
Gunpowder Creek Winery also plans to leverage Quini’s consumer sensory and attitude feedback data in its product sales and marketing materials, to reinforce the superiority of its wines with facts.
“Nowadays, post 2020, as small wine producers we need to extend our reach in new ways, especially to enter new markets,” said Caleb Foster, Founder and Winemaker, Gunpowder Creek Winery. “With Quini, knowing how specific regions will receive my wines, competitively before I begin a sales campaign, is a game changer. It’s like having a tasting room in the city of my choice, with all the data I need of taster reviews.”
Added Foster: “Quini delivers actionable consumer sensory and behaviour information more affordably and efficiently in a radically new way, unlike anything I’ve seen before. Competitive benchmarks, consumer expectations, ranking scores and demographic information I can use as the data grows over time. It’s like putting my wine into a World Cup season!”
“I am excited to welcome Caleb Foster and Gunpowder Creek Winery to Quini,” said Roger Noujeim, Quini’s CEO. “The revolution in the beverage alcohol space can be witnessed through the rapid and massive expansion of alternatives to wine. By better understanding the consumer, Gunpowder Creek Winery is better positioned to craft and market wines that have even greater market potential. I look forward to supporting Caleb and his team’s expansion goals with unique data they can act on.”
Concluded Foster: “My future goal is to demonstrate my wines’ competitive success with Quini to distributors in new markets and invite them to sell my wines with proven consumer preference.“
As a QUINI DATA™ Gold client, Gunpowder Creek Winery will gain year-round access to all Quini data across its chosen markets. Any new data is also uploaded each business day, to give Gunpowder’s leadership and wine making team answers to business or product questions on any wine the group needs analyzed, when and in whichever markets they need answers from.
QUINI DATA is a self-serve wine consumer sensory data and analytics platform. The system encompasses multiple sensory and attitudinal data analytics dashboard clusters to support the various critical business functions in a winery. These include Marketing, Business Intelligence, Wine Making and Innovation teams, Consumer Insight and Research managers, Logistics, Direct To Consumer (DTC) and Wine Club teams.