By Quini TeamJanuary 6, 2023Comments Off on Pushing The Envelope
How Quini Developers Used Dash To Create The Wine Industry’s Most Advanced Actionable Analytics Dashboard Environment for Wineries
Welcome to our latest blog post!
We are excited to share a new white paper written by Quini’s tech and data team, Anton Bobanov (Lead Data Analyst), Prashant Gucchait (Lead Developer), and Martin Ye (Software Programmer). The white paper, titled “Pushing The Envelope: How Quini Developers Used Dash To Create The Wine Industry’s Most Advanced Actionable Analytics Dashboard Environment for Wineries,” details the process our team went through to develop a new, more advanced and efficient dashboard for the wine industry.
In the white paper, our team discusses the challenges they faced with the previous system, including difficulties with data access and performance, and the limitations of statistical tools and styling options. They also outline the key requirements for the new platform, including the need for a single product to serve different purposes, fast and good connectivity with MongoDB, and the ability to integrate statistical and machine learning tools.
After careful evaluation, our team decided to use the Python/Dash/Plotly stack to build the new platform. They detail the steps they took to build the prototype, including the creation of a single dashboard connected to Quini data, the development of a multi-page data app, and the integration of statistical and machine learning tools.
We invite you to read the full white paper by clicking on this link. We hope you find the information and insights shared by our tech team valuable and informative.
By Quini TeamDecember 27, 2022Comments Off on Quini’s Unveils Its ‘Top Three Wines’ List For 2022
The personal, subjective taste and opinion of the end consumer is ultimate truth when it comes to wine. It is they who vote at the store, with their wallets.
Here are the top three wines tasted and rated on Quini by regular, frequent wine buyers during 2022. Ratings were done as part of Quini enterprise and winery client sensory data requirements, on the Quini wine tasting and rating platform, at guided tastings.
The list includes wines that were tasted blind and some non blind, in Dallas and New York, Houston, Los Angeles and San Francisco, and Boston and Vancouver.
For every wine included in this year’s top three, a minimum of 25-50 ratings were required, with many of the wines with 100-200 or more ratings.
We hope you find some surprises, new wines to try, and perhaps, if you are a winery, celebrate if your wine is among the top three. With consumers, it is quite the feat to hit such high marks on Quini.
By Quini TeamDecember 13, 2022Comments Off on REPORT – MILLENNIALS AND SWEETER WINE
Quini Sensory Study of Millennial Consumers and the Relationship Between Residual Sugar Content, Sweetness Impression and Taste Appeal
Anton Bobanov – Lead Data Scientist Roger Noujeim – Chief Executive Officer
This study looks to answer a vexing, long standing question in the wine industry. Specifically whether younger consumers gravitated towards sweeter wines, over time.
To answer the question, we analyzed millennial consumer sensory tasting data in Quini covering 180 wines that were tasted and rated using the Quini wine tasting and rating app. 516 frequent millennial wine buyers in 17 U.S. states and Canadian and Australian provinces rated a variety of the wines and at different times, during the period.
The data was captured during guided Quini wine tastings, with a number of the wines tasted blind. The split between female and male drinkers was 60 percent to 40 percent, respectively.
Consumers covered in the study are frequent wine buyers and represent the typical wine drinking population at large, with various levels of wine experience.
The report will help to answer a number of important business and product questions, to help drive actionable outcomes. These include:
How well young wine drinkers can detect sweeter wines.
How perceived sweetness impacts millennial consumer reaction to a wine’s taste.
The difference sweetness makes on consumer appreciation of a wine, by wine type.
The correlation between residual sugar in a wine and consumer impression of its sweetness.
Younger versus older millennials’ insight and reaction to wine sweetness.
What RS levels actually affect millennial consumer reaction.
Millennial consumer drive towards sweeter wines, over time.
Millennial consumer impression of sweetness in red wine.
The correlation between sweetness wine impression and millennials’ rating of a product’s mouth appeal or taste.
Wine types millennials react to more quickly, when it comes to residual sugar.
By Quini TeamOctober 6, 2022Comments Off on Purple Brands Selects Quini Wine Data Solution
Self-Serve Consumer Sensory Data and Analytics Platform to Support Decisions
VANCOUVER, BC – October 06, 2022 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry, welcomes Purple Brands (www.PurpleBrands.com) to its client roster. Purple Brands brings together iconic wine brands including Raeburn, Avalon, Four Vines and Scattered Peaks, as well as leading Whiskey, Gin and Vodka brands.
Using Quini’s sensory data, Purple Brands has deployed the QUINI DATA™ self-serve consumer sensory and attitudinal data analytics platform to support and inform brand strategy and plans.
“Consumer insight is paramount to better understanding of market needs and direction,” said Kathleen Murphy, Vice President of Marketing at Purple Brands. “The access to localized consumer sensory data and analytics provides us with an actionable view on the market, inexpensively and fast.”
Added Murphy: “Quini also provides us with quantifiable data that can be turned into selling tools.”
“The team at Quini and I are excited to work with Purple Brands to advance and support their strategy and plans,” said Roger Noujeim, Quini’s CEO. “By better understanding the consumer using Quini sensory data and Machine Learning algorithms, our clients are positioned to craft and market wines that have greater market potential.”
As a QUINI DATA Gold client, Purple Brands gains year-round access to Quini data in its chosen markets.
QUINI DATA is a self-serve, proprietary wine consumer sensory data and analytics platform. The system encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.