By Quini Team May 5, 2022 No Comments

Purchase Intent Skews Toward Cork Closures – Wine Product Quality Perception is Equal

The subject of closure alternatives to cork still ignites passionate debate in wine industry circles. For good reason. A number of factors come up, including cost vs. benefit, effect on product quality, brand perception, the environment and critically, impact on sales.

The reality is that we have seen numerous brands launch screw cap wines in recent years, many to much success.

The impact of alternative closures on sparkling wine, however, remains somewhat unclear. A Champagne without the traditional cork? Never, traditionalists say.

To answer the question, at least partly, we looked at the bottlecap option on a sparkling wine and put it to consumers at a Quini sensory wine tasting.

A most interesting finding was on quality perception. Shown images of the same wine brand, side by side with the different closures, a traditional cork and a bottlecap like those we see on Coca-Cola bottles, consumers said the wine with the bottlecap was of equal quality (41%) or of superior quality (4%).

The critical question was around how the two closure alternatives impact purchase decisions. So we asked, “when buying sparkling wine, are you more likely to select a product that has a cork type cap as opposed to one that features a pop-like type cap?”

The bottom line was that the vast majority of consumers surveyed would select a bottle with a cork closure as opposed to a bottlecap type closure. Even tough wine quality perception was equal, with a slight favour towards a bottlecap closure.

Specifically, 68 percent of those surveyed said they would select a wine with a cork closure. 22 percent prefer a bottlecap and 11 percent skipped the questions.

Nearly 50 frequent wine drinkers attended this recent tasting, held in Vancouver, BC. 22 percent male to 78 percent male consumers participated in the survey. GenX and Millennial consumers, critical to the wine industry’s forward health, made up the entirety of the group. Millennials (tasters 26-41 years old) made up 62 percent of the group and the rest were from the GenX generation (tasters 42-57 years of age).

The survey generated additional insight on sparkling wine purchase frequency and dollar per bottle investment.

57 percent of the audience said they typically spend between $11 and $25 on a bottle of sparkling wine, and 32 percent spend $26 to $50. Only 8 percent spend between $51 nd $75 per bottle.

The majority said they buy sparkling every few months. The next group buys this type of wine once a year and the third group in line buys sparkling around once a month.

With reasonable confidence, the data is indicative of consumer perception and likely action at the point of purchase, for sparkling wine products with a traditional cork seal versus a bottlecap. With that, each producer of sparkling wine may take different actions, depending on how the math works for their business. The cost of cork closure for some wineries, for example, may be the same as a bottlecap seal. For others that cost may be different.

If you have a business question you’d like Quini to include in upcoming consumer tastings in the United States or Canada, please drop us a note at info@quiniwine.com.

To be one of the first to hear of new data releases from Quini, follow us at @quiniwine on Twitter, Instagram, Facebook, LinkedIn and Youtube.

By Quini Team April 27, 2022 No Comments

One of the great outcomes of wine is the people you get to meet. The benefits multiple when you get to travel and taste wines with people all over.

At one of our recent tastings in Brooklyn, New York, we met Ronald Dorsey, creator of the One Bottle At A Time podcast. One thing is for sure, Ronald asks good questions and is quite engaging.

Perhaps it is skill, or maybe Ronald’s passion for wine that drives him to want to find out as much as he can. Afterall, the wine industry is currently experiencing an important shift. Moving away from being market driving, to more of a market-driven business.

This transition, capitalizing on sensory market research and data-driven decision making, stands to support growth in an industry that is getting more creative and certain about figuring how to reignite the business.

Ronald caught up with Quini’s head of sales, Patrick Stansfield last week, ahead of one of our many consumer tastings taking place in in New York for some of our winery clients. The conversation covered wine, data, tasting, the new focus on deep understanding of the consumer, and Quini.

Listen Listen to the podcast.

By Quini Team March 9, 2022 Comments Off on SENSORY PROFILE – MILLENNIAL WINE CONSUMERS

Sensory Study Of Young Wine Consumers In North America

For years the wine industry has tried to figure out the next generation wine consumer. Millennials, specifically, are an important cohort that is larger than the baby boomer generation on whose shoulders the industry flourished. Unless millennials embrace wine in a more significant way, the industry’s struggle to grow will likely persist.

A new Quini wine consumer sensory report sheds light on what the North American millennial wine drinker likes and dislikes.

The report, delivered as an interactive analytics experience rather than the traditional verbiage plus chart images format, allows for filtering data in a number of ways including by blind or non blind tasting, geographic region, gender, drinker wine experience, varietal, wine type, winery or product.

Here are some key insight from the report, titled MILLENNIALS – Sensory Study of Young Wine Consumers, North America, 2022.

FEMALE CONSUMERS HAVE LOWER EXPECTATIONS OF WINE PRODUCTS – Female millennials are almost twice as likely to refrain from setting expectations on a wine, than male drinkers. They also have lower expectations overall, of a wine.

Millennial female drinkers have lower expectations of wines presented to them.

AUSTRALIA REIGNS – On average, wines from Australia get rated at the top by millennials, albeit marginally ahead of United States wines. New Zealand wines rank third.

COUNT MORE ON MALE DRINKERS TO SPREAD THE WORD – Male millennial drinkers, on average, are slightly more open to recommending a wine, than young female drinkers.

Male wine consumers are more likely to tell others about a wine they enjoy.

FLORAL NOTES ARE KEY TO TASTE PREFERENCE IN RED AND ROSE WINES – Floral forward taste impression is associated with higher mouth appeal average scores by millennials for red and rose wines, but not for white wines.

Floral notes on the palate drive millennial drinker preference in red and rose wines.

MORE FEMALE MILLENNIALS PARTICIPATE IN QUINI DIGITAL WINE TASTINGS – Of eleven major US and Canadian markets included in the analysis, more women attended Quini digital wine tastings than men did. In nine markets, the ratio of female wine tasters was between 51 percent to 70 percent. Five of those cities boasted a higher than 60 percent female to male ratio.

More female wine consumers engage in digital wine tastings than male consumers.

CARAMEL, FLORAL, FRUITY AND NUTTY FLAVOURS APPEAL TO YOUNG RED WINE DRINKERS – These flavours are associated with higher mouth appeal, amongst millennial wine tasters. Honey and chocolate correlate the highest with mouth appeal within the Caramel flavours category on Quini, while almond and walnut lead in the Nutty category. Also for reds, in the floral group on Quini, bergamot leads, followed by general floral notes.

IN RED WINE, CHEESE, YEAST, SHERRY, AGED AND FRESH VEGETAL FLAVOURS NOT MILLENNIAL FAVOURITES – Other flavours that millennial drinkers often associate with lower red wine ratings on Quini include butter, prepared vegetal, black pepper and mushroom, among others.

Red wine taste notes associated with mouth appeal average scores.

WHITE WINE DRINKERS FAVOUR NOTES OF WALNUT, CHOCOLATE, SHERRY AND BERRY – Other preferred notes include hazelnut, butterscotch, orange blossom, woody and anise, among others.

IN RED AND ROSE WINES BLENDS RANK HIGHER THAN SINGLE VARIETAL WINES – The top two rated varietals in the red and rose categories are blends. In the white wine category, the top two are single varietals, namely Muscat Ottonel, followed by Riesling, driven mostly by male drinker preference. Notably, when isolating female drinker tasting data, Riesling drops out of the top ten most preferred white wine varietals.

METHODOLOGY

We analyzed sensory and attitudinal feedback from nearly 600 millennial consumers in the United States and Canada. The group included people who drink wine regularly but also those relatively new to wine. The analysis covers over 200 different high volume wines and nearly 6,000 individual Quini wine reviews completed by Quini wine consumer panelists using the Quini wine tasting and rating application. Data coverage included multiple metro markets, namely Seattle, Los Angeles, Tampa, New York, Chicago, Phoenix, Houston, Boston, Toronto and Vancouver.

The report looks into market leading high volume brands including Josh, J., Meiomi, Ferrari Carano, Decoy, Talbott, 19 Crimes, Twisted, Carnivor, Apothic, La Marca, Cambria, Kendall Jackson, Chateau Ste. Michelle, 14 Hands, Gray Monk, Jacob’s Creek, Mission Hill, Open and many others.

The report is delivered in an interactive analytics dashboard format that features extensive data filtering and charts.

MEDIA RELATIONS

Media may obtain further details and data breakdowns by contacting Quini media relations at info@quiniwine.com.

Content and images may be reused with credit to Quini®.

By Quini Team January 10, 2022 Comments Off on Vancouver Wine Consumers Planning Return To The Okanagan in 2022

Consumer Feedback Reveals Direct Correlation Between Wine Tourism, Perception and Growth Potential

As a company that specializes in wine consumer sensory data and analytics for wine producers, we regularly get together with wine consumers to taste and rate wines. Our tastings include a sensory wine review experience using the Quini digital wine tasting experience, and depending on client requirements, we also capture consumer opinion about important product concerns or industry issues.

We hosted a tasting in Vancouver just this past December, to the equivalent of about three focus groups. 25 regular Vancouver based wine drinkers who purchase and consumer wine at least twice each month and who are overall interested in wine.

While the primary goal was to evaluate consumer taster opinion of a variety of British Columbia wines, our clients were also wanted to gauge consumer interest in visiting the Okanagan Valley in 2022, drinker general opinion of Okanagan wines, and BC wine brand awareness and recall.

Here are the findings:

The top six Okanagan wine brands recalled, in order, were as follows. If you wish to get the full list and ranking, drop us an email at info@quiniwine.com.

1-The View

2- Mission Hill

3- Dirty Laundry

4- Burrowing Owl

5- Monte Creek

6- Quails’ Gate

When asked how they felt about the quality of Okanagan, BC wines, 64 percent of participants said ‘positive’, 32 percent said ‘neutral’ and 4 percent had a ‘negative’ sentiment. In all, the feedback indicated a positive feeling but unveiled a significant opportunity for growth, by improving consumer perception of BC Okanagan wine products.

When compared to some of the most competitive wine regions in the world, the Okanagan Valley, BC ranked second to Burgunday, France and marginally ahead of California. Wahington State, Rioja, Spain, and Niagara, Ontario followed, in order.

Okanagan, B.C. Quality Perception

Of the 25 respondents to the questionnaire, 16 (64%) consumers had been on a wine tasting in the Okanagan before, versus 36 percent who had never been.

When asked if they plan to visit Okanagan wineries in 2022, 48 percent of all participants said yes. 36 percent said maybe and 16 percent said no.

Importantly, of those who said they plan to visit this year, 60 percent will be returning visitors and 24 percent will be net new visitors.

Percentage of Respondents Who Plan To Return to The Okanagan Valley in 2022

An interesting correlation stands out when we consider past visits (64%), positive perception of Okanagan wines (64%), a highly positive perception of the Okanagan region compared to Burgundy and other popular wine areas, and consumer intent to return to the Okanagan (60%).

It seems like the majority of consumers who go wine tasting in the Okanagan leave with a positive impression. Most will also plan to return at some point.

Is there an opportunity to magnify promotion efforts by industry bodies to drive visitation, perception and growth?

What are your thoughts, and what is your experience with your wine club and tasting room?