By Quini Team July 25, 2022 No Comments

High Performance Environment Delivers New Intelligence Capabilities And Supports Wide Market Adoption Strategy

VANCOUVER, BC – July 25, 2022 – Quini® (, the leader in wine consumer sensory data and analytics solutions today launched its next generation platform for wine producers and industry stakeholders. QUINI DATA™ 2.0 leverages Quini’s growing consumer wine tasting and rating sensory data set, unique data capture and wine tasting event management software applications, consumer tasting panel network and machine learning algorithms to deliver deep, rich insight that enable better informed, faster decisions.

“QUINI DATA 2.0 is a proud milestone for Quini, our product management, data science and software development teams. The passion, commitment and tireless work bring to life Quini’s vision for accessible consumer sensory data for winery professionals across business functions,” said Roger Noujeim, Quini’s CEO.

With today’s launch, Quini has transitioned away from use of third party data visualization software, eliminating all related licensing costs. The new, proprietary environment enhances performance and user experience, improves design flexibility and security, and enables Quini to grant user licenses widely to support the company’s market adoption and expansion strategy.

QUINI DATA 2.0 offers simple, user friendly analytics to answer business, marketing, sales and product questions, as well as advanced dashboards for Business Intelligence and Innovation professionals.

Added Noujeim: “ Anyone at a winery who can benefit from access to consumer sensory data should and can now have that access. The new QUINI DATA 2.0 platform enables a data-driven culture. A culture that values consumer insight based planning, risk reduction, pre-emptive intelligence and action, and success optimization.


QUINI DATA 2.0 incorporates a new analytics dashboard designed to give the busy executive topline consumer insight about a product, at a glance. Also accessible via mobile, the dashboard enables wine professionals to get answers conveniently on-demand, such as for meetings and presentations.

“We recognize that busy executives don’t always have time to dig deep into data. Product analysis at a glance, on a single screen via mobile, enables the professional to be better informed with consumer intelligence, where and when they need it.”

Fig 1. Screen Shot of the Mobile QUINI DATA Dashboard EXECUTIVE

Fig 2. Screen Shots of Two Mobile QUINI DATA Dashboard EXECUTIVE Chart Components

“Wine professionals can now instantly gain actionable perspectives on a product, in a single dashboard, much like analyzing a public company’s stock. Just select a wine and EXECUTIVE provides the answers,” concluded Noujeim.

QUINI DATA 2.0 encompasses multiple complimentary analytics dashboard clusters to support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups.

Fig 3. Screen Shot of the QUINI DATA ADVANCED ANALYTICS Dashboard Spider

Wineries engage Quini to collect consumer data on products relevant to their business, to solve critical business and product questions. Leveraging Quini’s national consumer wine tasting panels, data capture software and real-time analytics, Quini ensures the data is soon accessible for clients, on-demand.

For a demonstration of QUINI DATA 2.0, or to request high resolution images, please email Quini at

Quini is the leader in sensory data and technology solutions serving the wine industry. Privately held, Quini is headquartered in Vancouver, BC. Quini’s investor group includes OKR Financial ( and private investors.


By Quini Team June 17, 2022 Comments Off on Why More Wineries Are Using Quini Data

Quini’s growing roster of winery clients know that success is achieved with information.

Data is intelligence. A means to an edge. The advantage a wine brand needs to gain market share and win against competitors. To target a market more effectively, to the right audience, at the right price, at optimal margins. To reduce risk, pre-empt issues and ensure cash and critical assets are wisely invested. To help sales teams pitch with unbiased data and facts to support the brand story, when everyone else too has a story.

Data is deep knowledge of your customer. A way to their hearts that builds loyalty and affinity for the brand.

The path is to ask your consumers the right questions, and listen. Intently, regularly.

This is why more wineries are increasingly relying on Quini data. Sensory and qualitative. To get more accurate answers to business, marketing, sales and product questions, faster. To pre-empt issues before the big dollars are spent. To figure the price elasticity of a product when inventory is low and upside seems capped. To gauge if smoke from wild fires has terminally tainted crops or if consumers actually enjoy the flavour.

QUINI DATA™ clients realize that more effective marketing and budgets must today incorporate a market research component. That teams must have the right skillset on board. Appreciating that research is critical to on-going decision making, not an afterthought. A reality big CPG and large winery brands figured decades ago.

In a nutshell, here is what QUINI DATA is (watch product video).


We collect data by conducting in-person, virtual, guided and self-guided wine tastings across North America and Australia, using our proprietary Quini wine rating application. We then use proprietary algorithms and machine learning to analyze the data and extract the information you require, for your target audiences and markets, in near real-time.


Our technology enables us to hold both blind and regular tastings. Blind tastings provide consumer sensory feedback that’s not influenced by label or price point, while regular tastings also provide insights on brand/product expectations and price sentiment.


Perhaps you want to reinforce a business decision with a relatively small group equivalent to 3 traditional focus groups of around 20 wine drinkers. Or you need to pull the trigger on a major business strategy, and need 100, or 1,000, consumer opinions. Quini easily scales to meet demand, and delivers results in near real-time.


Quini delivers value unlike any other solution. Through our proprietary platform, we gather 30+ sensory and attitudinal data points on every wine tasted. You’ll have precise details at your fingertips, including sweetness, tannins, alcohol and acidity, color, flavor, aroma, price sentiment, and willingness to recommend a wine. Each characteristic is color-coded so your team clearly sees what’s working, and what needs to improve. Through the depth and consistency of Quini Data, along with our in-house algorithms, you can also discover commonalities in consumer perceptions, helping you make better decisions, reduce risk and direct both resources and investments with greater precision.


For months now Quini has been providing qualitative studies as a valuable add-on service too. At times a winery may want to evaluate a label versus another. Study brand awareness, understand consumer perception and sentiment. Or measure the market share a new product can grab from competitive products. Price elasticity studies also provide significant information to drive your pricing strategy. In short, customized in-person and online surveys to answer virtually any question a winery executive might have.

To set up a product demonstration with our sales team, please email us at

By Roger Noujeim May 30, 2022 Comments Off on Understanding the Cabernet Sauvignon Wine Consumer

A North America Sensory Study On Cabernet Sauvignon Consumer Preferences

Many wineries are diving deeper into the world of data to better understand their markets. In the world of wine, Cabernet Sauvignon is a critical arena where wineries big and small big compete for market share.

We looked at the latest QUINI DATA™ interactive consumer sensory report on Cabernet Sauvignon, to bring you key insight you can use today. The report, CABERNET SAUVIGNON – Consumer Sensory Study of Household Name Cabernet Sauvignon – Norh America 2021, analyzes the feedback of more than 300 consumers of 34 high volume leading wines across 5 U.S. States and Western Canada. A total of 3,500 deep, rich wine reviews spell out opportunity for anyone paying attention to what consumers have to say.


  • On average, male wine drinkers prefer Cabernet Sauvignon more than female consumers.
  • West Coast wine consumers rate Cabernet Sauvignon wines higher than drinkers on the East Coast.
  • Older generations record an impression of longer finish duration on Cabernet Sauvignon.
  • Big volume brands don’t necessarily mean high consumer preference. The report lists several big sellers with relatively low consumer ratings.
  • The majority of female drinkers rate a Cabernet Sauvignon wine’s taste lower than its aroma.
  • Consumers prefer Cabernet Sauvignon wines with relatively higher acidity, higher alcohol and higher sweetness.
  • Consumers have a negative reaction to a sense of exaggerated tannin in a Cabernet Sauvignon, when compared to other aspects of the wine that together create a more harmonious balance and taster experience.
  • Male drinkers on average prefer sweeter Cabernet Sauvignon wines than female consumers.
  • GenZ and Millennial consumers prefer ruby colored Cabernet Sauvignon wines, while GenX and Boomers lean towards purple shade products.
  • Among the Cabernet Sauvignon most identified flavours, consumers associate Oak, Cherry and Rose with their most preferred wines. Conversely, consumer preference drops when flavours of Forest Floor, Smoke and Black Pepper are prominently noted.

If you have a Cabernet Sauvignon product you’d like to analyze and benchmark against a competitive set, drop us a note at

By Quini Team May 5, 2022 Comments Off on More Consumers Would Buy Sparkling Wine With Cork vs. Bottlecap Closure According to Quini

Purchase Intent Skews Toward Cork Closures – Wine Product Quality Perception is Equal

The subject of closure alternatives to cork still ignites passionate debate in wine industry circles. For good reason. A number of factors come up, including cost vs. benefit, effect on product quality, brand perception, the environment and critically, impact on sales.

The reality is that we have seen numerous brands launch screw cap wines in recent years, many to much success.

The impact of alternative closures on sparkling wine, however, remains somewhat unclear. A Champagne without the traditional cork? Never, traditionalists say.

To answer the question, at least partly, we looked at the bottlecap option on a sparkling wine and put it to consumers at a Quini sensory wine tasting.

A most interesting finding was on quality perception. Shown images of the same wine brand, side by side with the different closures, a traditional cork and a bottlecap like those we see on Coca-Cola bottles, consumers said the wine with the bottlecap was of equal quality (41%) or of superior quality (4%).

The critical question was around how the two closure alternatives impact purchase decisions. So we asked, “when buying sparkling wine, are you more likely to select a product that has a cork type cap as opposed to one that features a pop-like type cap?”

The bottom line was that the vast majority of consumers surveyed would select a bottle with a cork closure as opposed to a bottlecap type closure. Even tough wine quality perception was equal, with a slight favour towards a bottlecap closure.

Specifically, 68 percent of those surveyed said they would select a wine with a cork closure. 22 percent prefer a bottlecap and 11 percent skipped the questions.

Nearly 50 frequent wine drinkers attended this recent tasting, held in Vancouver, BC. 22 percent male to 78 percent male consumers participated in the survey. GenX and Millennial consumers, critical to the wine industry’s forward health, made up the entirety of the group. Millennials (tasters 26-41 years old) made up 62 percent of the group and the rest were from the GenX generation (tasters 42-57 years of age).

The survey generated additional insight on sparkling wine purchase frequency and dollar per bottle investment.

57 percent of the audience said they typically spend between $11 and $25 on a bottle of sparkling wine, and 32 percent spend $26 to $50. Only 8 percent spend between $51 nd $75 per bottle.

The majority said they buy sparkling every few months. The next group buys this type of wine once a year and the third group in line buys sparkling around once a month.

With reasonable confidence, the data is indicative of consumer perception and likely action at the point of purchase, for sparkling wine products with a traditional cork seal versus a bottlecap. With that, each producer of sparkling wine may take different actions, depending on how the math works for their business. The cost of cork closure for some wineries, for example, may be the same as a bottlecap seal. For others that cost may be different.

If you have a business question you’d like Quini to include in upcoming consumer tastings in the United States or Canada, please drop us a note at

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