By Quini Team July 8, 2021 Comments Off on Quini Introduces Low Cost Wine Sensory Consumer Data Reports

E-Commerce Delivered Solution Levels The Playing Field for Wineries With Accessible, High Value Consumer Insight

VANCOUVER, BC – July 08, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data solutions for the wine industry has added QUINI DATA™ Bronze to its data solutions portfolio.

Instantly downloadable from Quini’s website, QUINI DATA Bronze offers innovative, interactive analytics reports that focus on single market segments and categories such as a grape varietal, wine type, demographic consumer groups and geographic markets.

The Bronze solution delivers highly targeted insight at an accessible price point, ensuring wineries of virtually any size around the world who need to better understand the North American wine consumer, can access Quini’s unique consumer sensory data to enhance decision making accuracy and speed.

“One winery at a time, we have been helping the wine industry to transition from a producer-centered market to a consumer oriented one,” said Roger Noujeim, Quini’s CEO. “QUINI DATA Bronze is a path to accelerating this transition by helping wineries of any size to affordably access Quini data to make more precise decisions, fast. The idea that consumer research is out of reach, is time consuming or is just for the very large wineries, should no longer be an obstacle. More wineries can now become data driven.”

Four initial reports have been released today, offering consumer sensory and attitudinal feedback on several popular wine varietals and types. The reports revolve around household brands primarily in the $10 to $30 dollar price range and include:

CHARDONNAY – Consumer Sensory Study of Top Household Name Chardonnay; North America, 2021

PINOT NOIR – Consumer Sensory Study of Top Household Name Pinot Noir; North America, 2021

RED BLEND – Consumer Sensory Study of Top Household Name Red Blend Wines; North America, 2021

ROSE – Consumer Sensory Study of Top Household Name Rose Wines; Northwest, 2021

Website visitors can choose from a set of reports by tapping the See Interactive Experience button in the Bronze solutions area on the home page. Users can tap or click on any report to experience an interactive sample and read more about what is in the report, before making a purchase.

The reports include multiple analytics dashboards with a macro view related to the subject of the report. Included as well are product-specific sensory analysis dashboards covering dozens of household name national and international wine brands, with consumer feedback on those products in several key markets in North America.

Attitudinal insight covering consumer expectations prior to tasting a product, price sentiment and willingness to recommend a wine complete the high value reports. Sensory analysis and competitive benchmarks show consumer product preferences and highlight aspects of a wine that boost or drag it down. The insight is designed to help answer both business and product related questions, to help eliminate guesswork from critical decisions. Such as vintage profile consistency, what makes a certain well known product as successful, if a wine appeals more to a certain demographic, if consumer perception of a product may point to a marketing, branding or public relations challenge, if a product meets consumer expectations, if a shift in style or even colour is advantageous, or why a brand has been consistently losing sales.

“The Bronze solution is for wine marketers and industry stakeholders who need answers right now on a specific category, product or issue, leveraging data that is already in Quini’s systems,” added Noujeim.

QUINI DATA Bronze complements Quini’s portfolio that includes a Gold annual subscription solution and a Silver custom research project product.

With the initial reports priced starting at US $995, QUINI DATA Bronze releases the feedback of hundreds of consumers and thousands of deep, rich wine reviews on dozens of wine products, for a fraction of the cost of traditional consumer research that can average in the tens of thousands of dollars for a three focus group research with 8 people each.

Concluded Noujeim: “By removing the cost obstacle, we have significantly expanded our market to include virtually all wineries, distributors, agents, retailers, industry associations and the media.” “I look forward to helping more companies transition into data driven organizations that look to facts for answers about sales declines, logistics optimization, pricing strategy, positioning, competitive threats, or wine style and demographic market opportunities.”

Today’s announcement follows Quini’s recent release of its new website, which for the first time integrates e-commerce capabilities.

ABOUT QUINI
Quini is the leader in near real-time wine sensory data and technology solutions. Privately held, Quini is headquartered in Vancouver, BC. The Quini project is co-funded by CMF (Canada Media Fund). The Quini Data platform is co-funded by the National Research Council through the IRAP program. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.

Media Contact:

Roger Noujeim, CEO
roger@quiniwine.com
604-367-8865

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By Quini Team June 21, 2021 Comments Off on Quini Unveils New Website

Focus on Core Data Business and New E-Commerce Capability Enhance Customer Experience and Support Growth Plans

VANCOUVER, BC – June 21, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data solutions for the wine industry today unveiled its brand new website. The site is designed to allow visitors to more efficiently navigate and understand Quini’s product offerings.

Prospective data clients can experience Quini’s unique sensory data analytics through an interactive experience accessed on the new site home page.

The site is fully responsive across desktops, laptops, tablets and smartphones, to accommodate for the various ways prospects and customers access Quini applications.

“Our mission is to provide our customers with valuable, unique data and technology solutions that improve their business and increase their sales and profitability,” said Roger Noujeim, Quini’s CEO. “The new QuiniWine.com reflects this commitment and centers the visitor experience around our core enterprise data solutions.”

Additionally, and for the first time, e-commerce capabilities have been built into QuiniWine.com. The new functionality supports Quini’s plans for new services the company expects to announce during the next quarter.

The new site continues to house the company’s web-based, universal wine tasting and rating application, Quini. Quini can be used on any connected device, at no charge and without having to download the app from an app store.

Winery, Liquor retail and restaurant enterprise customers will continue to access their QUINI SOMM™ digital wine menu and staff training platform accounts by logging in on the new site

By Quini Team June 14, 2021 Comments Off on Gunpowder Creek Winery Reinforces Growth Plans With Quini Data

Self-Serve Consumer Sensory Data Platform to Inform Market Discovery and Expansion

VANCOUVER, BC – June 12, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry, welcomes Gunpowder Creek Winery (www.GunPowderCreek.wine) to its client roster.

Based in Walla Walla, Washington, Gunpowder Creek Winery was founded by veteran winemaker Caleb Foster who over 30 years has created over 100 outstanding wines across Washington State, New Zealand and South Africa.

Gunpowder Creek Winery will deploy the QUINI DATA™ self-serve consumer sensory and attitudinal data analytics platform to better inform product line up and market expansion strategy and plans.

The winery will use Quini data to optimize the precision and speed of portfolio and concept product evaluations, initially across three target markets in the United States.

Gunpowder Creek Winery also plans to leverage Quini’s consumer sensory and attitude feedback data in its product sales and marketing materials, to reinforce the superiority of its wines with facts.

“Nowadays, post 2020, as small wine producers we need to extend our reach in new ways, especially to enter new markets,” said Caleb Foster, Founder and Winemaker, Gunpowder Creek Winery. “With Quini, knowing how specific regions will receive my wines, competitively before I begin a sales campaign, is a game changer. It’s like having a tasting room in the city of my choice, with all the data I need of taster reviews.”  

Added Foster: “Quini delivers actionable consumer sensory and behaviour information more affordably and efficiently in a radically new way, unlike anything I’ve seen before. Competitive benchmarks, consumer expectations, ranking scores and demographic information I can use as the data grows over time. It’s like putting my wine into a World Cup season!”

“I am excited to welcome Caleb Foster and Gunpowder Creek Winery to Quini,” said Roger Noujeim, Quini’s CEO. “The revolution in the beverage alcohol space can be witnessed through the rapid and massive expansion of alternatives to wine. By better understanding the consumer, Gunpowder Creek Winery is better positioned to craft and market wines that have even greater market potential. I look forward to supporting Caleb and his team’s expansion goals with unique data they can act on.”

Concluded Foster: “My future goal is to demonstrate my wines’ competitive success with Quini to distributors in new markets and invite them to sell my wines with proven consumer preference.“

As a QUINI DATA™ Gold client, Gunpowder Creek Winery will gain year-round access to all Quini data across its chosen markets. Any new data is also uploaded each business day, to give Gunpowder’s leadership and wine making team answers to business or product questions on any wine the group needs analyzed, when and in whichever markets they need answers from.

QUINI DATA is a self-serve wine consumer sensory data and analytics platform. The system encompasses multiple sensory and attitudinal data analytics dashboard clusters to support the various critical business functions in a winery. These include Marketing, Business Intelligence, Wine Making and Innovation teams, Consumer Insight and Research managers, Logistics, Direct To Consumer (DTC) and Wine Club teams.

By Quini Team June 1, 2021 Comments Off on Building Wine Appreciation for the New Generation Consumer

In a Cornell Hospitality Quarterly December 2020 special issue on the wine business, a joint research paper highlights what the wine industry must do to develop the younger wine consumer’s appreciation for wine.

The research covered two concurrent studies that were conducted and papered by Cornell University Professor Dr. Kathryn A. LaTour, Ph.D., University of British Columbia Professor Dr. Joy Annamma, Ph.D. and Quini’s CEO Roger Noujeim.

You can view the Abstract or access the full paper on the Cornell Hospitality Quarterly site, at this link.

Today we also submitted our research presentation for publication and discussion at the 72nd ASEV National Conference. The virtual conference will be held June 21-24.

The findings from the research should make every wine producer, retailer and stakeholder organization stop to think about their current communication processes and the data they rely on to advance decisions.

“In the future, no wine from any producer of consequence should make it to market without the thumbs up from consumers.”
Roger Noujeim, CEO, Quini

Following are key highlights from the research paper.

Industry Disconnect
Wine education poses a paradox to the industry: consumers say they desire to know more about wine, yet they report being overwhelmed. The traditional analytic approach to education has involved teaching consumers a “grid” with rules for analysis that rely on language that younger consumers dislike.

Holistic Wine Education and Communication
Wine marketing and education have been the primary means of gaining and attracting new consumers. But doing things the “old way” doesn’t seem to be working for younger consumers.

In our research we suggest that the industry move from a verbal analytic approach to a more holistic approach to their education and communication. In Study 1 we test how the analytic versus holistic approach results in differences in discrimination and liking of wine for young wine consumers. We then describe a new app, QUINI, and its digital approach to wine education. We mined three years of their data to uncover generational involvement in digital wine tasting. We also conducted a survey of their consumers to determine any differences in interest in wine and wine education. We discuss the managerial implications of our findings.

Hypotheses
The traditional approach to wine education believes that consumer appreciation can be guided by unbiased, impartial, and experienced judging.  Rule-based grids and verbal lexicons have been developed to teach mastery.

However, younger consumers are turned off by expert lingo and want a learning experience that is meaningful to them.

Study 1: Learning To Like Versus Discriminate
Sixty-nine wine consumers between 21 and 35 years old attended a learning session presented as a wine tasting and education event, where they were randomly assigned to either a holistic or an analytic learning condition. The holistic group learned to more fully experience tasting wine by drawing images. The analytic group, in contrast, learned to analyze the wine’s taste through deconstructing taste elements into individual elements and writing a detailed description of the wine.

Key Findings
Those with prior education did better on the wine test (MEducation = 2.2 versus MNoEducation = 1.2, t(67)= 3.54 p = .0007); reported drinking more styles/varieties of wine (MEducation = 4.87 versus MNoEducation = 3.15 t(67) – 2.49 p = .01) and overall more engaged wine behavior (MEducation = 12.77 versus MNoEducation = 10.64 t(67)= 1.99 p = .05).

Study 2: Generational Differences In Wine Learning
QUINI is a visual wine education and evaluation tool designed to help consumers to better understand their wine preferences, as they pro-actively learn and expand their experience of wine. The app allows consumers to evaluate wines on sensory qualities from color to aroma, to taste and finish. It is visually appealing and allows the consumer to form an overall evaluation for the wine, so that the ratings across consumers are systematic, irrespective of their wine knowledge or expertise. Users report enjoying the experience and sharing their results with others.

Quini’s Universal Wine Tasting Standard Used to Instantly Record and Analyze Consumer Sensory and Attitudinal Impressions

Key Findings
Millennials have been engaging with wine on QUINI more than Gen X and Baby boomers. Generation Z drinkers proved they are equally qualified to express an opinion about wine. They seem to be as diligent and expressive in their wine ratings, at times even tougher critics.

Method
An online survey was distributed to QUINI participants in US and Canadian tastings in the Summer/Fall 2019. 81 completed the survey (36 baby boomers, 21 Gen Xers, 21 millennials).

Measures
The Hedonic and Eudaimonic scales from the PEAQ-S used in Study 1 were also employed here. The Hedonic scales loaded on one factor with a Cronbach alpha = .84 and were combined into a Hedonic Index. The eudaimonia items loaded on one factor with Cronbach alpha = .92 and were combined to form an Eudaimonic Index.

Results
Hedonic/Eudamonic Motivation.  For Hedonic motivation the overall model was significant F(2,75) = 3.22 p = .05, with means Gen X = 26.38, millennial = 30.24, baby boom = 29.47. These were not significantly different from one another. For Eudaimonic, the model was significant at F(2,75) = 5.32 p = .007. Gen X was found to be significantly lower than the other two generations using the Tukey procedure, Gen X = 18.00, millennial = 24.52, Baby boomer = 23.5.

To obtain a copy of the full paper, please write to us at info@quiniwine.com.