By Quini Team May 17, 2023 Comments Off on QUINI Launches Standalone Executive Data Dashboard Monthly Subscription Service for Wine Professionals

Wine Product Health At-A-Glance Mobile Solution Offers Instant Answers To Critical Questions When and Where Needed

VANCOUVER, BC – May 17, 2023 – Quini® (, the leader in consumer sensory data and analytics solutions for the wine industry has unveiled Quini Executive™, a standalone interactive analytics solution that enables wine industry professionals to view and share essential wine product consumer sensory and attitudinal insight quickly and easily via mobile devices, at an affordable rate.

“We consistently hear from industry professionals that they wish they could pull up information quickly on their mobile devices and share it when they need to answer a specific question in a meeting, at a trade show or on a sales call,“ said Roger Noujeim, Quini’s CEO. “Quini Executive is the answer. It’s a quick, easy, and affordable way to provide wine professionals with consumer intelligence and facts when and where they need them.”

The new solution leverages Quini’s proprietary data and machine learning algorithms to answer critical business and product questions and provide actionable consumer insight on-demand.

Quini Executive is now available as a monthly subscription service on the company’s website for $149 per month, offering unlimited access to data available on Quini. A complimentary limited trial is also available at

The new solution taps into Quini’s extensive data of millions of sensory data points covering hundreds of household name wines in high sales volume categories in the United States and Canada. Consumer wine tastings held by Quini in major cities add new data to the system, in near real-time.


Quini’s standalone Executive Dashboard solution offers a full wine product health check, on a single analytics dashboard.

Interactive charts and displays visualize a range of consumer sensory and attitudinal data, such as a wine’s ranking within a chosen category, sensory scores on the various aspects of the wine, like its appearance, aroma or taste, segment and competitive product benchmarks, consumer purchase intent, flavour profile, sweetness, acidity and tannin impressions, price sentiment, wine balance and optimal target audiences. The system also automatically generates strategic recommendations.


Individual Wines and Ratings – Clients can capture consumer ratings and add new wines to the system, free of charge, on the Quini website, using Quini’s wine tasting and rating application.

Self Managed Group Tastings – To efficiently run group tastings, blind and non blind, users can also access QUINI SOMM SILVER™, valued at a $97.5 per month, free of charge as part of their subscription to Quini Executive. QUINI SOMM is Quini’s integrated wine tasting event management and wine list publishing platform.

Quini-Led Consumer Tastings – To include wines to Quini managed consumer wine tastings in major markets, please contact Quini for details, at


Fig 1. QUINI EXECUTIVE Dashboard Wine Finder

Fig 2. Screen Shots from the Mobile QUINI EXECUTIVE

Quini is the leader in sensory data and technology solutions serving the wine industry. Privately held, Quini is headquartered in Vancouver, BC. Quini’s investor group includes OKR Financial ( and private investors.


By Quini Team October 6, 2022 Comments Off on Purple Brands Selects Quini Wine Data Solution

Self-Serve Consumer Sensory Data and Analytics Platform to Support Decisions

VANCOUVER, BC – October 06, 2022 – Quini® (, the leader in consumer sensory data and analytics solutions for the wine industry, welcomes Purple Brands ( to its client roster. Purple Brands brings together iconic wine brands including Raeburn, Avalon, Four Vines and Scattered Peaks, as well as leading Whiskey, Gin and Vodka brands.

Using Quini’s sensory data, Purple Brands has deployed the QUINI DATA™ self-serve consumer sensory and attitudinal data analytics platform to support and inform brand strategy and plans.

“Consumer insight is paramount to better understanding of market needs and direction,” said Kathleen Murphy, Vice President of Marketing at Purple Brands. “The access to localized consumer sensory data and analytics provides us with an actionable view on the market, inexpensively and fast.”

Added Murphy: “Quini also provides us with quantifiable data that can be turned into selling tools.”

“The team at Quini and I are excited to work with Purple Brands to advance and support their strategy and plans,” said Roger Noujeim, Quini’s CEO. “By better understanding the consumer using Quini sensory data and Machine Learning algorithms, our clients are positioned to craft and market wines that have greater market potential.”

As a QUINI DATA Gold client, Purple Brands gains year-round access to Quini data in its chosen markets.

QUINI DATA is a self-serve, proprietary wine consumer sensory data and analytics platform. The system encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.


By Quini Team September 22, 2022 Comments Off on Summerhill Pyramid Winery Avoids 6 X Display Package Cost With Quini Data Solution

VANCOUVER, BC – September 22, 2022 – Quini® (, the leader in consumer sensory data and analytics solutions for the wine industry today announced that Summerhill Pyramid Winery ( used Quini for sensory and attitudinal data delivering valuable insight on several of its flagship wines as well as reinforcing corporate decisions on new retail display packaging alternatives.

The data helped to inform management on its new packaging direction, enabling the company to save 84 percent on packaging costs of what may have been deemed a more attractive option.

More than 40 frequent wine consumers who participated in Quini’s latest panel wine tasting in Vancouver, selected the winning design. Three design alternatives were presented without any pricing information.

“We see the extreme value that Quini data provides,” said Joey Krueger, Director of Sales, Summerhill Pyramid Winery. “With each study we undertake in partnership with Quini, we are able to extract near immediate ROI. Their work is seamless and the analytics are actionable.”

“We are excited each time our clients extract value from our data,” said Roger Noujeim, CEO, Quini. “I look forward to continuing to support Summerhill Pyramid Winery with their important initiatives.”

Summerhill has partnered with Quini for sensory product evaluation and competitive benchmarking to support key decisions.

QUINI DATA™ is a self-serve, proprietary wine consumer sensory data and analytics solution for wine producers. The proprietary software system is supported by Quini led consumer sensory wine tastings designed to collect the exact data that wineries need, where and when they need it.

The QUINI DATA platform encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.

By Quini Team August 18, 2022 Comments Off on Wine Data Firm Quini Adds Product Consumer Insights

By: Editor, MRWEB
August 18, 2022

Read the article on MRWEB

Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance.

Roger Noujeim
Quini CEO Roger Noujeim

Vancouver, BC-based Quini provides wine and restaurant industry execs with real-time wine tasting sensory, attitude and ratings data, analytics and software solutions. The firm’s data collection and live custom analytics platform, QUINI DATA, taps into its wine tasting event management software applications, consumer tasting panel network, and machine learning algorithms.

This platform, which is now accessible via mobile, offers access to a new analytics dashboard, through which wine professionals can obtain answers on-demand, and support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups. In addition, Quini has moved its platform away from the use of third-party data visualization software, eliminating all related licensing costs.

CEO Roger Noujeim (pictured) comments: ‘We recognize that busy executives don’t always have time to dig deep into data. Product analysis at a glance, on a single screen via mobile, enables the professional to be better informed with consumer intelligence, where and when they need it. Anyone at a winery who can benefit from access to consumer sensory data should and can now have that access’.

Web site: .