By Quini Team November 18, 2021 Comments Off on Quini Wins 2021 Innovation Award by Wine Industry Network

WINnovation Awards Recognize The Most Innovative Industry Suppliers And Service Professionals

VANCOUVER, BC – November 18, 2021 – Quini® (, the leader in consumer sensory data and analytics solutions for the wine industry, has been recognized by Wine Industry Network with the WINnovation 2021 Award.

WINnovation is an annual award presented to five of the most innovative wine industry suppliers and service professionals. The award recognizes organizations for ground-breaking products or practices and positive contributions toward the advancement of the North American wine industry.

“There’s a growing awareness of the importance of quality data for making sound business decisions, but acquiring the right data and interpreting it can be a costly challenge. That’s why we believe Quini’s solution to making consumer sensory data accessible to more wine businesses is an important innovation for the industry,” says Kim Badenfort, Editor, Wine Industry Advisor.

“I am honoured to receive the WINnovation Award on behalf of our visionary founders, staff and investors,” said Roger Noujeim, Quini’s chief executive office. “I would also like to thank our clients. Winery professionals who have recognized Quini’s unique ability to deliver answers to critical business and product questions using sensory data, more quickly and cost efficiently than traditional practices and research models.”

Quini clients include top 25 US and Canadian wine producers, as well as fast growing small and medium sized wineries. The company’s flagship platform, QUINI DATA™, is an annual subscription SaaS solution that delivers user friendly analytics to the executive desktop, for answers on-demand. Quini also provides project-based data solutions, and interactive sensory data reports available for purchase on the company’s website.

Quini is the leader in near real-time wine sensory data and technology solutions. Founded in 2013, Quini is headquartered in Vancouver, BC. Quini’s investor group includes OKR Financial ( and private investors.


By Quini Team November 3, 2021 Comments Off on Quini’s CEO Roger Noujeim Joins Speaker Panel at Wine Market Council Technology Solutions Webinar

Solution Providers To Discuss breakthrough Tools and Ideas To Help Advance The Wine Industry

Quini’s CEO Roger Noujeim will join a panel of technology solution leaders to discuss new tools and technologies being used by wine producers today to optimize revenue growth and profitability.

The webinar, presented by the Wine Market Council, is set for Thursday November 4th at 10:00 AM PDT.

As the leading company specializing in consumer sensory data and analytics for the wine industry, Quini’s CEO will reveal actionable insight about the US wine consumer on multiple top selling grape varietals.

Roger will also share real customer case studies that showcase the various ways consumer sensory data has and can be used in a winery to make more precise decisions fast.

The panel will be led by wine Market Council president Dale Stratton and Christian Miller, director of research.

Panel speakers also include Andrew Levy of Provi (, Marc Felishhacker of Resonant Technology (, and Paul Mabray of Pix Wine (

Anyone interested in attending the webinar may email Sherri Fidel at for a link to register.

More information about Wine Market Council can be found at

About Wine Market Council Research
Wine Market Council conducts research on the attitudes and behaviors of U.S. wine consumers,
measuring and exploring industry trends from the consumer perspective. It also provides national wine
consumption benchmarks by various segments of the population. The council’s research does not track
individual brands or companies, nor does it measure sales in the wholesale or retail tier or direct to
consumer sector, nor does it score wines in any way. The proprietary research is provided to association
members only.

About Wine Market Council
Wine Market Council was established in 1994 as a non-profit (501c6) trade association whose mission is
to grow and strengthen the wine market in the U.S. on behalf of all segments of the industry by providing
ongoing U.S. wine market research. More information can be found at

By Quini Team July 8, 2021 Comments Off on Quini Introduces Low Cost Wine Sensory Consumer Data Reports

E-Commerce Delivered Solution Levels The Playing Field for Wineries With Accessible, High Value Consumer Insight

VANCOUVER, BC – July 08, 2021 – Quini® (, the leader in consumer sensory data solutions for the wine industry has added QUINI DATA™ Bronze to its data solutions portfolio.

Instantly downloadable from Quini’s website, QUINI DATA Bronze offers innovative, interactive analytics reports that focus on single market segments and categories such as a grape varietal, wine type, demographic consumer groups and geographic markets.

The Bronze solution delivers highly targeted insight at an accessible price point, ensuring wineries of virtually any size around the world who need to better understand the North American wine consumer, can access Quini’s unique consumer sensory data to enhance decision making accuracy and speed.

“One winery at a time, we have been helping the wine industry to transition from a producer-centered market to a consumer oriented one,” said Roger Noujeim, Quini’s CEO. “QUINI DATA Bronze is a path to accelerating this transition by helping wineries of any size to affordably access Quini data to make more precise decisions, fast. The idea that consumer research is out of reach, is time consuming or is just for the very large wineries, should no longer be an obstacle. More wineries can now become data driven.”

Four initial reports have been released today, offering consumer sensory and attitudinal feedback on several popular wine varietals and types. The reports revolve around household brands primarily in the $10 to $30 dollar price range and include:

CHARDONNAY – Consumer Sensory Study of Top Household Name Chardonnay; North America, 2021

PINOT NOIR – Consumer Sensory Study of Top Household Name Pinot Noir; North America, 2021

RED BLEND – Consumer Sensory Study of Top Household Name Red Blend Wines; North America, 2021

ROSE – Consumer Sensory Study of Top Household Name Rose Wines; Northwest, 2021

Website visitors can choose from a set of reports by tapping the See Interactive Experience button in the Bronze solutions area on the home page. Users can tap or click on any report to experience an interactive sample and read more about what is in the report, before making a purchase.

The reports include multiple analytics dashboards with a macro view related to the subject of the report. Included as well are product-specific sensory analysis dashboards covering dozens of household name national and international wine brands, with consumer feedback on those products in several key markets in North America.

Attitudinal insight covering consumer expectations prior to tasting a product, price sentiment and willingness to recommend a wine complete the high value reports. Sensory analysis and competitive benchmarks show consumer product preferences and highlight aspects of a wine that boost or drag it down. The insight is designed to help answer both business and product related questions, to help eliminate guesswork from critical decisions. Such as vintage profile consistency, what makes a certain well known product as successful, if a wine appeals more to a certain demographic, if consumer perception of a product may point to a marketing, branding or public relations challenge, if a product meets consumer expectations, if a shift in style or even colour is advantageous, or why a brand has been consistently losing sales.

“The Bronze solution is for wine marketers and industry stakeholders who need answers right now on a specific category, product or issue, leveraging data that is already in Quini’s systems,” added Noujeim.

QUINI DATA Bronze complements Quini’s portfolio that includes a Gold annual subscription solution and a Silver custom research project product.

With the initial reports priced starting at US $995, QUINI DATA Bronze releases the feedback of hundreds of consumers and thousands of deep, rich wine reviews on dozens of wine products, for a fraction of the cost of traditional consumer research that can average in the tens of thousands of dollars for a three focus group research with 8 people each.

Concluded Noujeim: “By removing the cost obstacle, we have significantly expanded our market to include virtually all wineries, distributors, agents, retailers, industry associations and the media.” “I look forward to helping more companies transition into data driven organizations that look to facts for answers about sales declines, logistics optimization, pricing strategy, positioning, competitive threats, or wine style and demographic market opportunities.”

Today’s announcement follows Quini’s recent release of its new website, which for the first time integrates e-commerce capabilities.

Quini is the leader in near real-time wine sensory data and technology solutions. Privately held, Quini is headquartered in Vancouver, BC. The Quini project is co-funded by CMF (Canada Media Fund). The Quini Data platform is co-funded by the National Research Council through the IRAP program. Quini’s investor group includes OKR Financial ( and private investors.

Media Contact:

Roger Noujeim, CEO


By Quini Team June 21, 2021 Comments Off on Quini Unveils New Website

Focus on Core Data Business and New E-Commerce Capability Enhance Customer Experience and Support Growth Plans

VANCOUVER, BC – June 21, 2021 – Quini® (, the leader in consumer sensory data solutions for the wine industry today unveiled its brand new website. The site is designed to allow visitors to more efficiently navigate and understand Quini’s product offerings.

Prospective data clients can experience Quini’s unique sensory data analytics through an interactive experience accessed on the new site home page.

The site is fully responsive across desktops, laptops, tablets and smartphones, to accommodate for the various ways prospects and customers access Quini applications.

“Our mission is to provide our customers with valuable, unique data and technology solutions that improve their business and increase their sales and profitability,” said Roger Noujeim, Quini’s CEO. “The new reflects this commitment and centers the visitor experience around our core enterprise data solutions.”

Additionally, and for the first time, e-commerce capabilities have been built into The new functionality supports Quini’s plans for new services the company expects to announce during the next quarter.

The new site continues to house the company’s web-based, universal wine tasting and rating application, Quini. Quini can be used on any connected device, at no charge and without having to download the app from an app store.

Winery, Liquor retail and restaurant enterprise customers will continue to access their QUINI SOMM™ digital wine menu and staff training platform accounts by logging in on the new site