By Quini TeamJuly 16, 2021Comments Off on Chardonnay, Scottsdale and Sensory Data
Community Profile Impact on Decision Making in The Wine Making Business
It is interesting to look at wine consumers in specific areas of the world, down to the state or city level, to see how drinker tastes and impressions of wine differ.
When we analyze sensory data and consumer profiles in Scottsdale, AZ, we find that drinkers there identify with an extremely low level of alcohol in major Chardonnay household name products. Do they prefer them more if so, or not?
When this insight is combined with a deeper dive on age groups and gender preferences, and a competitive product benchmark set, the insight can directly influence some of your key business, product style, distribution (e.g. explore additional markets that are similar in their consumer profile to Scottsdale) or marketing and positioning decisions. It can also provide stats your sales team can take to the trade to prove your product superiority or advantage, versus key competitors and brands, based on third party verified research.
The full interactive analytics report, Chardonnay, North America 2021 is now available at this link for US $1395.00. Covers 44 popular Chardonnay wines and 4146 consumer reviews with sensory and behaviour data included. Extreme value for winery teams to make more profitable decisions. Every tweak in the right direction counts.
Take a look at a few of the other findings covered in this report, in this interactive preview.
By Quini TeamJuly 8, 2021Comments Off on Quini Introduces Low Cost Wine Sensory Consumer Data Reports
E-Commerce Delivered Solution Levels The Playing Field for Wineries With Accessible, High Value Consumer Insight
VANCOUVER, BC – July 08, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data solutions for the wine industry has added QUINI DATA™ Bronze to its data solutions portfolio.
Instantly downloadable from Quini’s website, QUINI DATA Bronze offers innovative, interactive analytics reports that focus on single market segments and categories such as a grape varietal, wine type, demographic consumer groups and geographic markets.
The Bronze solution delivers highly targeted insight at an accessible price point, ensuring wineries of virtually any size around the world who need to better understand the North American wine consumer, can access Quini’s unique consumer sensory data to enhance decision making accuracy and speed.
“One winery at a time, we have been helping the wine industry to transition from a producer-centered market to a consumer oriented one,” said Roger Noujeim, Quini’s CEO. “QUINI DATA Bronze is a path to accelerating this transition by helping wineries of any size to affordably access Quini data to make more precise decisions, fast. The idea that consumer research is out of reach, is time consuming or is just for the very large wineries, should no longer be an obstacle. More wineries can now become data driven.”
Four initial reports have been released today, offering consumer sensory and attitudinal feedback on several popular wine varietals and types. The reports revolve around household brands primarily in the $10 to $30 dollar price range and include:
CHARDONNAY – Consumer Sensory Study of Top Household Name Chardonnay; North America, 2021
PINOT NOIR – Consumer Sensory Study of Top Household Name Pinot Noir; North America, 2021
RED BLEND – Consumer Sensory Study of Top Household Name Red Blend Wines; North America, 2021
ROSE – Consumer Sensory Study of Top Household Name Rose Wines; Northwest, 2021
Website visitors can choose from a set of reports by tapping the See Interactive Experience button in the Bronze solutions area on the home page. Users can tap or click on any report to experience an interactive sample and read more about what is in the report, before making a purchase.
The reports include multiple analytics dashboards with a macro view related to the subject of the report. Included as well are product-specific sensory analysis dashboards covering dozens of household name national and international wine brands, with consumer feedback on those products in several key markets in North America.
Attitudinal insight covering consumer expectations prior to tasting a product, price sentiment and willingness to recommend a wine complete the high value reports. Sensory analysis and competitive benchmarks show consumer product preferences and highlight aspects of a wine that boost or drag it down. The insight is designed to help answer both business and product related questions, to help eliminate guesswork from critical decisions. Such as vintage profile consistency, what makes a certain well known product as successful, if a wine appeals more to a certain demographic, if consumer perception of a product may point to a marketing, branding or public relations challenge, if a product meets consumer expectations, if a shift in style or even colour is advantageous, or why a brand has been consistently losing sales.
“The Bronze solution is for wine marketers and industry stakeholders who need answers right now on a specific category, product or issue, leveraging data that is already in Quini’s systems,” added Noujeim.
QUINI DATA Bronze complements Quini’s portfolio that includes a Gold annual subscription solution and a Silver custom research project product.
With the initial reports priced starting at US $995, QUINI DATA Bronze releases the feedback of hundreds of consumers and thousands of deep, rich wine reviews on dozens of wine products, for a fraction of the cost of traditional consumer research that can average in the tens of thousands of dollars for a three focus group research with 8 people each.
Concluded Noujeim: “By removing the cost obstacle, we have significantly expanded our market to include virtually all wineries, distributors, agents, retailers, industry associations and the media.” “I look forward to helping more companies transition into data driven organizations that look to facts for answers about sales declines, logistics optimization, pricing strategy, positioning, competitive threats, or wine style and demographic market opportunities.”
Today’s announcement follows Quini’s recent releaseof its new website, which for the first time integrates e-commerce capabilities.
ABOUT QUINI Quini is the leader in near real-time wine sensory data and technology solutions. Privately held, Quini is headquartered in Vancouver, BC. The Quini project is co-funded by CMF (Canada Media Fund). The Quini Data platform is co-funded by the National Research Council through the IRAP program. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.
By Quini TeamJune 21, 2021Comments Off on Quini Unveils New Website
Focus on Core Data Business and New E-Commerce Capability Enhance Customer Experience and Support Growth Plans
VANCOUVER, BC – June 21, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data solutions for the wine industry today unveiled its brand new website. The site is designed to allow visitors to more efficiently navigate and understand Quini’s product offerings.
Prospective data clients can experience Quini’s unique sensory data analytics through an interactive experience accessed on the new site home page.
The site is fully responsive across desktops, laptops, tablets and smartphones, to accommodate for the various ways prospects and customers access Quini applications.
“Our mission is to provide our customers with valuable, unique data and technology solutions that improve their business and increase their sales and profitability,” said Roger Noujeim, Quini’s CEO. “The new QuiniWine.com reflects this commitment and centers the visitor experience around our core enterprise data solutions.”
Additionally, and for the first time, e-commerce capabilities have been built into QuiniWine.com. The new functionality supports Quini’s plans for new services the company expects to announce during the next quarter.
The new site continues to house the company’s web-based, universal wine tasting and rating application, Quini. Quini can be used on any connected device, at no charge and without having to download the app from an app store.
Winery, Liquor retail and restaurantenterprise customers will continue to access their QUINI SOMM™ digital wine menu and staff training platform accounts by logging in on the new site
By Quini TeamJune 14, 2021Comments Off on Gunpowder Creek Winery Reinforces Growth Plans With Quini Data
Self-Serve Consumer Sensory Data Platform to Inform Market Discovery and Expansion
VANCOUVER, BC – June 12, 2021 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry, welcomes Gunpowder Creek Winery (www.GunPowderCreek.wine) to its client roster.
Based in Walla Walla, Washington, Gunpowder Creek Winery was founded by veteran winemaker Caleb Foster who over 30 years has created over 100 outstanding wines across Washington State, New Zealand and South Africa.
Gunpowder Creek Winery will deploy the QUINI DATA™ self-serve consumer sensory and attitudinal data analytics platform to better inform product line up and market expansion strategy and plans.
The winery will use Quini data to optimize the precision and speed of portfolio and concept product evaluations, initially across three target markets in the United States.
Gunpowder Creek Winery also plans to leverage Quini’s consumer sensory and attitude feedback data in its product sales and marketing materials, to reinforce the superiority of its wines with facts.
“Nowadays, post 2020, as small wine producers we need to extend our reach in new ways, especially to enter new markets,” said Caleb Foster, Founder and Winemaker, Gunpowder Creek Winery. “With Quini, knowing how specific regions will receive my wines, competitively before I begin a sales campaign, is a game changer. It’s like having a tasting room in the city of my choice, with all the data I need of taster reviews.”
Added Foster: “Quini delivers actionable consumer sensory and behaviour information more affordably and efficiently in a radically new way, unlike anything I’ve seen before. Competitive benchmarks, consumer expectations, ranking scores and demographic information I can use as the data grows over time. It’s like putting my wine into a World Cup season!”
“I am excited to welcome Caleb Foster and Gunpowder Creek Winery to Quini,” said Roger Noujeim, Quini’s CEO. “The revolution in the beverage alcohol space can be witnessed through the rapid and massive expansion of alternatives to wine. By better understanding the consumer, Gunpowder Creek Winery is better positioned to craft and market wines that have even greater market potential. I look forward to supporting Caleb and his team’s expansion goals with unique data they can act on.”
Concluded Foster: “My future goal is to demonstrate my wines’ competitive success with Quini to distributors in new markets and invite them to sell my wines with proven consumer preference.“
As a QUINI DATA™ Gold client, Gunpowder Creek Winery will gain year-round access to all Quini data across its chosen markets. Any new data is also uploaded each business day, to give Gunpowder’s leadership and wine making team answers to business or product questions on any wine the group needs analyzed, when and in whichever markets they need answers from.
QUINI DATA is a self-serve wine consumer sensory data and analytics platform. The system encompasses multiple sensory and attitudinal data analytics dashboard clusters to support the various critical business functions in a winery. These include Marketing, Business Intelligence, Wine Making and Innovation teams, Consumer Insight and Research managers, Logistics, Direct To Consumer (DTC) and Wine Club teams.