By Quini Team July 9, 2019 Comments Off on Dirty Laundry Vineyard Optimizes Intelligence with QUINI DATA

Consumer Sensory and Attitudinal Wine Data to Drive Precision, Risk Reduction and Speed, as Vineyard Expands

VANCOUVER, BC – July 09, 2019 – Quini® (, the leader in consumer sensory data and technology solutions for the wine industry, today announced that Okanagan, BC based Dirty Laundry Vineyard ( has deployed QUINI DATA™ to enhance decision making accuracy, as growth and demand for its brand accelerate.

Under Quini’s annual subscription program, consumer sensory and attitudinal data will be analyzed and delivered through Quini’s pre-built analytics dashboards, in near real-time, to support Dirty Laundry’s leadership and winemaking teams in answering critical wine marketing, sales and product questions on-demand, year-round.

Dirty Laundry Products

Dirty Laundry Products

“As the Dirty Laundry Vineyard brand and market share continue to expand, the benefits of data and precision in our decision-making process become exponential,” said Paul Sawler, Director of Sales and Marketing, Dirty Laundry Vineyard.

Added Sawler: “The QUINI DATA solution enables us to better understand our customers and identify opportunities early. We can better predict success, reduce risk and move more consistently based on foresight as opposed to hindsight. We expect this new capability to deliver significant returns on our investment in Quini and in our business.”

Mason Spink at work.

At Work: Dirty Laundry’s Winemaker Mason Spink

“For many reasons including cost and resource requirements, the value of sensory and attitudinal data, consumer and market insight, and data-driven operational precision has until recently been beyond the reach of many wine producers and liquor retailers, both large and small,” said Roger Noujeim, CEO, Quini. “I welcome Dirty Laundry Vineyard to the new world of near real-time consumer sensory wine data and applaud their leadership, vision and approach towards their brand and business.”

Concluded Noujeim: “Major discoveries that our data clients share with us are extremely satisfying. This feedback reinforces our focus and the investments we continue to make in our unique technology and data acquisition programs.”

The QUINI DATA platform solves the problem of better understanding and staying in tune with customers, wine club members and the market, for wineries and liquor retailers of virtually any size, cost effectively and with significant ease. The system integrates multiple software modules that support wine tasting event set up, visual wine tasting and rating for deep, rich data capture, data publishing, and near real-time ready-to-use distributed analytics.


Dirty Laundry Vineyard is a fast-growing independent winery located in Summerland at the heart of the Okanagan Valley and is well known for its award winning wines, breathtaking vistas and amazing patio where they host more than 100,000 visitors annually.

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Quini Team

Quini Team

We’re folks who love tasting and reviewing wine. We want to engage people in thought-provoking dialogue about wine tasting, and empower the wine and hospitality industries with data and tools that directly impact their bottom line.

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