In the ever-evolving landscape of hospitality, mastering the art of wine service has never been more crucial. For restaurants facing the challenges of a revolving door staff and an extensive wine list, the struggle to provide exceptional service while maximizing sales is real. But what if there was a game-changing solution that could revolutionize the way you approach wine service? Welcome to Quini – the catalyst that transforms knowledgeable staff into wine experts and elevates every dining experience to extraordinary heights.

The Challenge: A World of Wines, A Constant Staff Shuffle

Restaurants operate in a world where the wine list is vast, and the staff turnover is relentless. The traditional learning curve hinders the potential for exceptional wine service. Weeks are lost, opportunities are missed, and revenue flounders. Quini steps in as the much-needed disruptor.

The Turning Point: Instant Expertise, Lasting Impressions

Imagine your staff having immediate access to an extensive database of wines, complete with detailed tasting notes, food pairings, and historical backgrounds. Quini equips your team with the power of instant expertise. With this knowledge at their fingertips, your staff confidently guides customers through your wine list, suggesting perfect pairings and creating memorable experiences, all in real-time.

The Solution: QUINI SOMM – Where Knowledge Meets Service

QUINI SOMM is not just a tool; it’s a transformation. It scales your restaurant’s ability to deliver information instantly, smoothing the learning curve and bolstering staff confidence. Whether it’s a rare vintage or a newcomer to the menu, Quini ensures your team is always prepared, providing unparalleled service and enhancing customer satisfaction.

The Impact: From Knowledge to Revenue, Quini Delivers

Embracing Quini means transforming your staff into wine aficionados. As your team seamlessly navigates the wine list, customers receive exceptional service tailored to their preferences. This expertise translates into increased wine sales, boosting your revenue and solidifying your restaurant’s reputation as a haven for wine enthusiasts.

Join the Quini Revolution: Experience the Future of Wine Service

Sommeliers, wine directors, and restaurant owners, the future of wine service is Quini, and it’s redefining industry standards. Say goodbye to staff uncertainty and hello to confident recommendations. Embrace Quini and witness the profound impact it makes on your restaurant’s success. Elevate your wine service, empower your staff, and redefine the art of hospitality with Quini.

Experience QUINI SOMM Today: Learn more.

Bridging the Gap: Unleash the Power of Technology and Expertise to Drive Wine Revenue

In the realm of exquisite dining experiences, the art of wine selection and service stands as a quintessential ingredient. However, the challenges that restaurants face today in providing exceptional wine service are undeniable. From the scarcity of knowledgeable sommeliers to the limitations of time and resources, the need for innovative solutions is more apparent than ever. Enter Quini SOMM – a groundbreaking platform that not only addresses these challenges but transforms wine service into an opportunity for revenue growth and customer satisfaction.

Unveiling the Wine Service Gap:

In the world of fine dining, the pursuit of excellence extends beyond delectable cuisine. The carefully curated wine list complements each dish, enhancing flavors and elevating the overall dining experience. However, two significant hurdles plague this experience: the scarcity of qualified sommeliers and the time it takes for staff to familiarize themselves with a restaurant’s extensive wine selection.

Quini SOMM: A Paradigm Shift in Wine Service:

Immediate Expertise: Quini SOMM presents a game-changing solution that transcends the limitations of traditional wine service. This cutting-edge technology empowers staff, whether seasoned or new, to master a restaurant’s wine list virtually immediately. Gone are the days of waiting months for new hires to ramp up their knowledge and confidence.

Personalized Recommendations: Armed with Quini SOMM, staff can effortlessly recommend the perfect wine based on individual preferences, meal choices, and budgets. This personalized touch enhances the dining experience, encouraging guests to explore and discover wines that resonate with their taste.

Driving Upsells and Margins: Quini SOMM isn’t just about enhancing the guest experience; it’s a strategic tool for upselling and optimizing margins. Staff can confidently guide patrons towards wine selections that not only align with their preferences but also contribute to the restaurant’s bottom line.

Embracing Modern Hospitality:

Today’s discerning diners seek a harmonious blend of personal service and technology-driven convenience. Restaurants that recognize this desire and leverage innovative solutions like Quini SOMM showcase their commitment to understanding their patrons’ needs. The era of fearing that technology encroaches upon the personal touch is giving way to a new paradigm where technology augments and enhances the guest experience.

Maximizing Wine Revenue: A Call to Action:

The significance of wine sales to a restaurant’s revenue cannot be overstated. In an industry where margins matter, every opportunity to enhance wine sales contributes to the bottom line. Quini SOMM bridges the gap between wine expertise and practical execution, transforming the potential of wine service into a driving force for business growth.

Conclusion: Elevate Your Wine Service with Quini SOMM:

As the hospitality landscape evolves, embracing innovative solutions becomes essential for maintaining a competitive edge. Quini SOMM isn’t just a tool; it’s a philosophy that marries wine expertise with modern technology. By embracing Quini SOMM, restaurants demonstrate their commitment to providing unparalleled dining experiences that cater to the demands of today’s discerning consumers.

Discover how Quini SOMM can revolutionize your wine service and drive revenue: Explore Quini SOMM.

As the wine industry continues to evolve, understanding consumer preferences becomes paramount for winemakers and distributors. Recently, Quini released data that shed light on an interesting trend: consumers overall have a preference for sweeter Rose wines. This finding challenges the notion that mostly those new to the wine journey prefer sweeter products. It also highlights the importance of catering to diverse palates. In this article, we will delve into the data, exploring consumer preferences for sweetness in Rose wines across different age groups and levels of wine experience. Let’s uncover some fascinating insight and their implications for the wine industry.

CONCLUSION

The data from Quini’s analysis has unveiled strong evidence for consumer preference for sweeter Rose wines. Across various age groups and levels of wine experience, the wines that captured sweeter impressions in consumer Quini wine tastings, consistently got higher ratings from participants. Conversely, Rose wines that garnered a lower impression of sweetness, made up the majority of the products that were rated lower.

These findings emphasize the importance of catering to diverse palates and challenging traditional expectations within the wine industry. For winemakers, distributors and retailers, understanding and embracing this consumer preference can open new avenues for product development, marketing and sales strategies. Offering a range of Rose wines with varying sweetness levels can attract a broader customer base and enhance consumer satisfaction. By embracing this trend, wine professionals can also tap into evolving consumer preferences and foster a deeper connection with their target audience.

In a world where personal taste and preferences reign supreme, adapting to consumer demands becomes crucial for businesses to thrive. The sweeter side of Rose wines presents an exciting opportunity for winemakers to innovate, experiment, and deliver exceptional products that resonate with a wider range of wine enthusiasts. By embracing this data-backed insight, we can reshape the wine landscape and create a more encompassing and captivating experience for all.

FINDINGS

Overall

Amongst all consumers combined, the average sweetness impression score range for the top 5 rated Rose wines on Quini was 55.60/100 to 80.85/100. The average sweetness impression range for the bottom 3 rated Rose wines on Quini was 38.49/100 to 43.16/100.

Exploring Age Groups: Millennials vs. Boomers/Gen X

The top 3 millennial consumer rated wines generated a Sweetness impression range from 59.36 to 68.43. The bottom 3 wines however got an impression score range of 37.19 to 51.55.

Further emphasizing the findings, Boomers and Gen Xers, typically associated with having somewhat more experience than younger drinkers, gave the top 3 rated Rose a score of 53.79 to 58.77 for Sweetness. The bottom 3 wines received a 41.36/100 low to 48.17/100 on the high end.

Wine Experience

Novice Drinkers:

The top 3 rated wines for self proclaimed ‘Novice’ wine drinkers on Quini scored 55.56/100 to 90.75/100 on the Sweetness scale. The bottom 5 rated wines got a Sweetness impression of 32.09/100 to 68.00/100.

Intermediate Experience Wine Drinkers:

The top 5 rated wines for intermediate wine drinkers on Quini got a Sweetness impression of 46.08/100 to 87.19/100. The bottom 5 rated wines garnered a Sweetness impression of 35.56/100 to 49.96/100.

SUMMARY

The data findings provide strong evidence that sweeter rose wines are preferred by consumers across different age groups and levels of wine experience. From millennials to boomers and gen x consumers, as well as novices to intermediate wine drinkers, the higher rated wines in the majority consistently received relatively higher sweetness impressions. By embracing this consumer-driven trend, winemakers and distributors can tap into new opportunities, enhance customer satisfaction, and shape the future of Rose wines in the market.

METHODOLOGY

Our analysis incorporated 45 Rose wines tasted and rated on Quini using the Quini wine tasting and rating app, from the middle of 2017 to June 2023. The majority of the 2450 reviews were captured during Quini guided consumer tastings held in North America, with most held in British Columbia, Canada. The number of individual consumer reviews for each wine range between 20 at a minimum and up to 145. Within the Quini app, consumers have the ability to indicate their perception of Sweetness of each wine tasted, going from Dry to Semi-Sweet or Sweet, on a hidden 100 point scale. We used the QUINI DATA™ analytics platform to filter and visualize the results.

To take a closer look at the data or for additional information, please contact us at info@quiniwine.com.

Consumer Feedback Reveals Direct Correlation Between Wine Tourism, Perception and Growth Potential

As a company that specializes in wine consumer sensory data and analytics for wine producers, we regularly get together with wine consumers to taste and rate wines. Our tastings include a sensory wine review experience using the Quini digital wine tasting experience, and depending on client requirements, we also capture consumer opinion about important product concerns or industry issues.

We hosted a tasting in Vancouver just this past December, to the equivalent of about three focus groups. 25 regular Vancouver based wine drinkers who purchase and consumer wine at least twice each month and who are overall interested in wine.

While the primary goal was to evaluate consumer taster opinion of a variety of British Columbia wines, our clients were also wanted to gauge consumer interest in visiting the Okanagan Valley in 2022, drinker general opinion of Okanagan wines, and BC wine brand awareness and recall.

Here are the findings:

The top six Okanagan wine brands recalled, in order, were as follows. If you wish to get the full list and ranking, drop us an email at info@quiniwine.com.

1-The View

2- Mission Hill

3- Dirty Laundry

4- Burrowing Owl

5- Monte Creek

6- Quails’ Gate

When asked how they felt about the quality of Okanagan, BC wines, 64 percent of participants said ‘positive’, 32 percent said ‘neutral’ and 4 percent had a ‘negative’ sentiment. In all, the feedback indicated a positive feeling but unveiled a significant opportunity for growth, by improving consumer perception of BC Okanagan wine products.

When compared to some of the most competitive wine regions in the world, the Okanagan Valley, BC ranked second to Burgunday, France and marginally ahead of California. Wahington State, Rioja, Spain, and Niagara, Ontario followed, in order.

Of the 25 respondents to the questionnaire, 16 (64%) consumers had been on a wine tasting in the Okanagan before, versus 36 percent who had never been.

When asked if they plan to visit Okanagan wineries in 2022, 48 percent of all participants said yes. 36 percent said maybe and 16 percent said no.

Importantly, of those who said they plan to visit this year, 60 percent will be returning visitors and 24 percent will be net new visitors.

An interesting correlation stands out when we consider past visits (64%), positive perception of Okanagan wines (64%), a highly positive perception of the Okanagan region compared to Burgundy and other popular wine areas, and consumer intent to return to the Okanagan (60%).

It seems like the majority of consumers who go wine tasting in the Okanagan leave with a positive impression. Most will also plan to return at some point.

Is there an opportunity to magnify promotion efforts by industry bodies to drive visitation, perception and growth?

What are your thoughts, and what is your experience with your wine club and tasting room?