By Quini TeamDecember 13, 2022Comments Off on REPORT – MILLENNIALS AND SWEETER WINE
Quini Sensory Study of Millennial Consumers and the Relationship Between Residual Sugar Content, Sweetness Impression and Taste Appeal
December 2022
Authored By:
Anton Bobanov – Lead Data Scientist Roger Noujeim – Chief Executive Officer
BACKGROUND
This study looks to answer a vexing, long standing question in the wine industry. Specifically whether younger consumers gravitated towards sweeter wines, over time.
To answer the question, we analyzed millennial consumer sensory tasting data in Quini covering 180 wines that were tasted and rated using the Quini wine tasting and rating app. 516 frequent millennial wine buyers in 17 U.S. states and Canadian and Australian provinces rated a variety of the wines and at different times, during the period.
The data was captured during guided Quini wine tastings, with a number of the wines tasted blind. The split between female and male drinkers was 60 percent to 40 percent, respectively.
Consumers covered in the study are frequent wine buyers and represent the typical wine drinking population at large, with various levels of wine experience.
BUSINESS IMPACT
The report will help to answer a number of important business and product questions, to help drive actionable outcomes. These include:
How well young wine drinkers can detect sweeter wines.
How perceived sweetness impacts millennial consumer reaction to a wine’s taste.
The difference sweetness makes on consumer appreciation of a wine, by wine type.
The correlation between residual sugar in a wine and consumer impression of its sweetness.
Younger versus older millennials’ insight and reaction to wine sweetness.
What RS levels actually affect millennial consumer reaction.
Millennial consumer drive towards sweeter wines, over time.
Millennial consumer impression of sweetness in red wine.
The correlation between sweetness wine impression and millennials’ rating of a product’s mouth appeal or taste.
Wine types millennials react to more quickly, when it comes to residual sugar.
By Quini TeamOctober 6, 2022Comments Off on Purple Brands Selects Quini Wine Data Solution
Self-Serve Consumer Sensory Data and Analytics Platform to Support Decisions
VANCOUVER, BC – October 06, 2022 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry, welcomes Purple Brands (www.PurpleBrands.com) to its client roster. Purple Brands brings together iconic wine brands including Raeburn, Avalon, Four Vines and Scattered Peaks, as well as leading Whiskey, Gin and Vodka brands.
Using Quini’s sensory data, Purple Brands has deployed the QUINI DATA™ self-serve consumer sensory and attitudinal data analytics platform to support and inform brand strategy and plans.
“Consumer insight is paramount to better understanding of market needs and direction,” said Kathleen Murphy, Vice President of Marketing at Purple Brands. “The access to localized consumer sensory data and analytics provides us with an actionable view on the market, inexpensively and fast.”
Added Murphy: “Quini also provides us with quantifiable data that can be turned into selling tools.”
“The team at Quini and I are excited to work with Purple Brands to advance and support their strategy and plans,” said Roger Noujeim, Quini’s CEO. “By better understanding the consumer using Quini sensory data and Machine Learning algorithms, our clients are positioned to craft and market wines that have greater market potential.”
As a QUINI DATA Gold client, Purple Brands gains year-round access to Quini data in its chosen markets.
QUINI DATA is a self-serve, proprietary wine consumer sensory data and analytics platform. The system encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.
By Quini TeamSeptember 22, 2022Comments Off on Summerhill Pyramid Winery Avoids 6 X Display Package Cost With Quini Data Solution
VANCOUVER, BC – September 22, 2022 – Quini® (www.quiniwine.com), the leader in consumer sensory data and analytics solutions for the wine industry today announced that Summerhill Pyramid Winery (www.summerhill.bc.ca) used Quini for sensory and attitudinal data delivering valuable insight on several of its flagship wines as well as reinforcing corporate decisions on new retail display packaging alternatives.
The data helped to inform management on its new packaging direction, enabling the company to save 84 percent on packaging costs of what may have been deemed a more attractive option.
More than 40 frequent wine consumers who participated in Quini’s latest panel wine tasting in Vancouver, selected the winning design. Three design alternatives were presented without any pricing information.
“We see the extreme value that Quini data provides,” said Joey Krueger, Director of Sales, Summerhill Pyramid Winery. “With each study we undertake in partnership with Quini, we are able to extract near immediate ROI. Their work is seamless and the analytics are actionable.”
“We are excited each time our clients extract value from our data,” said Roger Noujeim, CEO, Quini. “I look forward to continuing to support Summerhill Pyramid Winery with their important initiatives.”
Summerhill has partnered with Quini for sensory product evaluation and competitive benchmarking to support key decisions.
QUINI DATA™ is a self-serve, proprietary wine consumer sensory data and analytics solution for wine producers. The proprietary software system is supported by Quini led consumer sensory wine tastings designed to collect the exact data that wineries need, where and when they need it.
The QUINI DATA platform encompasses multiple dashboard clusters to support critical business functions in a winery. These include Marketing and Brand Management, Business Intelligence, Wine Making and Innovation teams, Consumer Insight managers, Direct To Consumer (DTC) and Wine Club teams.
Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance.
Quini CEO Roger Noujeim
Vancouver, BC-based Quini provides wine and restaurant industry execs with real-time wine tasting sensory, attitude and ratings data, analytics and software solutions. The firm’s data collection and live custom analytics platform, QUINI DATA, taps into its wine tasting event management software applications, consumer tasting panel network, and machine learning algorithms.
This platform, which is now accessible via mobile, offers access to a new analytics dashboard, through which wine professionals can obtain answers on-demand, and support the various business functions in a winery. This includes marketing, business intelligence, wine making and innovation teams, consumer insight managers, direct to consumer (DTC) and wine club groups. In addition, Quini has moved its platform away from the use of third-party data visualization software, eliminating all related licensing costs.
CEO Roger Noujeim (pictured) comments: ‘We recognize that busy executives don’t always have time to dig deep into data. Product analysis at a glance, on a single screen via mobile, enables the professional to be better informed with consumer intelligence, where and when they need it. Anyone at a winery who can benefit from access to consumer sensory data should and can now have that access’.
