Nielsen is rallying the concept of Open Data. They are right on the money.
The company is saying what we have been saying all along. That looking at sales data is like driving while looking in the rear mirror. That the thinking must now shift.
You need other data. Like weather, to correlate business activity to. And real time consumer sensory and attitudinal data, to really know what is happening in your business, right there and then. More importantly, WHY it is happening and what to do about it. So you have better facts to help your teams make more accurate decisions, more quickly.
From Nielsen VP Sales Engineering, Liz Buchanan:
“CLIENTS INCREASINGLY NEED ACCESS TO AN ARRAY OF DATA AND ANALYTICS, SO OPEN IS REALLY THE ONLY WAY FORWARD.”
Liz adds: “In the end, the most connected companies win.”
“The Connected System is really a data, analytics and tech solution. It will help our clients move away from looking at what happened and start looking at why it happened—and that will tell them what to do next.”
If you are already working with Quini tools and data, you are already way ahead.
Liz continues: “Companies spend 80% of their time looking at WHAT happened. We want to shift that paradigm.”
This is where Quini’s breakthrough wine consumer sensory data collection and near real-time custom analytics platform, QUINI DATA™, comes in. An integrated, connected system. The first and only one of its kind in the world. Helping wine producers, retailers and distributors to answer the WHY, with a unique data combination no other data source offers, instead of looking at past sales alone to predict the future.
If you are using depletion data to plan your future moves, now is the time to evolve your processes and look at a new, more accurate way of doing things.
We’re happy to answer your questions or demo the QUINI DATA™ system to your team.
Please let us know by emailing us at firstname.lastname@example.org or by booking a 30 minute demo on our calendar: https://bit.ly/2N27vYF