By: Margot Savell, Write For Wine
Vinoscenti Vineyards is a British Columbia winery, but it could also be a place to gather, express love, relax, and learn about wine — from onsite instructors and from Quini, a new visual rating system (details below).
Formerly River’s Bend Winery, Vinoscenti is located on 13 acres of farmland with 22-year-old vines in south Surrey, near the Canada-US border. Vinoscenti crafts old-world style wines made from BC grapes, and also offers certified WSET wine education courses and non-certified classes for wine lovers. The courses are led by Vinoscenti CEO Dr. Clinton Lee, a wine industry expert and educator, and his team of instructors.
We recently visited Vinoscenti because it is the only winery in the world that offers Quini Wine Intelligence — real-time wine-tasting data with a visual rating system and tasting notes.
Quini has an easy 5-step, 100-point rating system, which enables you to review and rate Vinoscenti’s wines on tablets at the winery, on your smartphone, or later on your computer. You can also share your reviews and ratings, and get more wine savvy by reading about favorites from experts and other wine lovers. This will help you become more confident when buying wine; you could also have fun with Quini at a home wine tasting with friends.
CEO Roger Noujeim describes Quini as very educational yet super easy to understand for consumers of all skill levels. “Visionaries like Dr. Clinton Lee and Vinoscenti Vineyards are reinventing the world of wine making and the tasting room experience,” he said. “Quini is enabling a future where the winemaker is closer to their consumer, speaks a language they can understand, seeks and relies on their honest feedback to guide their wine creations.”
Dr. Lee, pictured with Roger at the winery, said, “Real-time wine consumer sensory data is an opportunity every winery should take advantage of. I am not talking of simple star ratings, which don’t add up to much, for complex consumables like wine. I believe that real-time detailed sensory data acquisition using systems like Quini is the future and can help our industry to better serve the consumer. With that, we can continue to compete and grow, more efficiently and effectively.”