Presentation to focus on accelerating and improving critical decision making in a winery environment
VANCOUVER, BC – June 15, 2018 – Quini’s CEO, Roger Noujeim, has been invited to deliver a keynote via the web to the Wine 24 class at Okanagan College Penticton campus, June 16, 2018 at 9:00 AM PDT.
The session will focus on consumer centered decision making in a winery environment, for product innovation, sales and marketing.
Noujeim will join Wine 24 Winery Assistant Certificate Program instructor Karine Lawrence for an hour-long presentation to share real-life case studies on the use of consumer sensory and attitudinal data to support new wine product ideas, expand and maintain market share, enhance product positioning and improve customer loyalty.
Noujeim will also demonstrate the QUINI DATA™ platform, focusing on the application of modern data capture and visualization technologies to go past sales reporting data to accelerate business and lower the cost of market research, business intelligence (BI) and information technology (IT).
“To capture market share and hold it, a brand or wine must meet a variety of criteria that only consumers can confirm,” said Noujeim. “Industry leaders operate with consumer feedback as a critical requirement before major resources are committed, to better predict market success. QUINI DATA™ facilitates this thinking with more efficient, cost effective tools for wineries of virtually any size.”
“The sensory profile of wine is important to the consumer. It is therefore critical to provide future wine industry professionals with the tools to efficiently mine consumer insights, align decisions with market expectations and maximize the economic impact of their work,” said Lawrence.
During the session, students will use Quini’s visual wine tasting and rating application to experience its ability to engage wine drinkers and capture over 30 sensory and attitudinal data points from a single tasting, in as little as 120-180 seconds.
Wine 24 class participants will also be provided a key to trial QUINI DATA™, to test how near real-time consumer feedback can answer business questions that sales data cannot, on-demand.
Quini’s enterprise solution, QUINI DATA™, is a multi-module software platform that enables organizations to improve customer engagement and education programs, collect high value wine tasting sensory and attitudinal feedback, and deploy custom, ready-to-use descriptive, predictive and prescriptive analytics to the executive desk with near real-time data, to improve decision making accuracy and speed across departments.