By Quini Team May 9, 2017 Comments Off

QUINI SOMM™ Wine Program Optimization Technology to Accelerate Wine Sales at Best Western Canada Properties and Restaurants at Preferred Rates

VANCOUVER, BC – May 09, 2017 – Quini® (, the leader in real-time wine tasting sensory data and technology solutions, today announced that Best Western® Hotels & Resorts has named Quini a Best Western Endorsed Supplier of wine sales productivity technology solutions.

The certification will enable Quini to market its QUINI SOMM™ software platform to Best Western properties in Canada, under the chain’s comprehensive Endorsed Supplier marketing program.

The Best Western Endorsed Supplier program introduces Best Western property owners to qualified, world class products and solutions, at preferred rates.

“We are excited to have been certified as a Best Western Endorsed Supplier and by the response from property owners,” said Roger Noujeim, Quini’s chief executive officer. “Being part of the Best Western Endorsed Supplier program presents a significant market opportunity for Quini. We look forward to working with Best Western Hotels & Resorts and with all property owners to maximize their wine sales revenue and profits.”

“We are pleased to welcome Quini to our brand as a Best Western Endorsed Supplier,” said Priscilla Nesbitt, Director Supply and Studio Design, Canada, Best Western Hotels & Resorts. “Quini has created a new way for full-service restaurants and hotels to increase wine sales, including through in-room orders. We are excited to be the first hotel company to introduce Quini solutions; and we look to many of our properties to take advantage of the technology and expand their revenue and profits.”

An industry first, QUINI SOMM is designed to maximize wine sales in full-service restaurants, hotel room orders, wine retail, wholesale and wineries.

Easily deployable, the fully integrated software system re-invents wine training, communication, customer experience and decision making.

With a global network of 4,200† hotels in more than 100† countries and territories worldwide, nearly 2,200 properties in North America and 200 across Canada, Best Western is one of the top 10 largest hotel brands in the world.

Best Western properties interested in learning more, may contact Quini’s sales team at

A 14-day trial may also be launched directly at


Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.


Quini is the leader in real-time wine tasting sensory data and technology solutions. Quini’s universal wine tasting and rating app completes the company’s solutions and is available for free download at Privately held, Quini is headquartered in Vancouver, BC. The Quini project is co-funded by CMF (Canada Media Fund). Co-funding for QUINI DATA™ is provided by the Government of Canada, through the National Research Council (NRC). Quini is a Best Western Endorsed Supplier.

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Quini PR
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Quini Team

Quini Team

We’re folks who love tasting and reviewing wine. We want to engage people in thought-provoking dialogue about wine tasting, and empower the wine and hospitality industries with data and tools that directly impact their bottom line.

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