Cornell’s Dr. Kathryn A. LaTour and Quini CEO Roger Noujeim to Present at the American Association of Wine Economists (AAWE) Conference 2018
Session highlights economic impact of consumer-based decision making in the wine industry
VANCOUVER, BC – June 11, 2018 – S.C. Johnson School of Business, Cornell University’s Dr. Kathryn A. LaTour, will lead a presentation tomorrow June 12, 2018, on the economic impact of consumer data-driven decision making in the wine industry, at the 2018 AAWE Conference, in Ithaca, NY.
Quini’s CEO Roger Noujeim will join Dr. LaTour via a web stream, from the company’s headquarters in Vancouver, BC.
The presentation is entitled ‘Introducing a new tool for assessing consumer tasting: Elevating consumer engagement and facilitating market insights’.
The session will discuss key issues that surround consumer research, introduce Quini’s data capture and analysis system, QUINI DATA™, and illustrate, using real-life examples, how consumer sensory and attitudinal feedback can impact wine producer decision making, business, and the industry.
The presentation will take place during Session #4: Consumers & Marketing, between 11:00 AM – 12:30 PM, in the Statler Hall Room 198.
Session attendees will be provided with a key to trial Quini’s near real-time consumer data analytics dashboards.
Quini’s enterprise solution, QUINI DATA™, is a multi-module software platform that enables organizations to improve customer engagement and education programs, collect high value wine tasting sensory and attitudinal feedback, and deploy custom, ready-to-use predictive and prescriptive analytics to the executive desk with near real-time data, to improve decision making accuracy and speed across departments.
More information about QUINI DATA™ can be obtained at https://quiniwine.com/wine-industry/analyzequinidata