By Roger Noujeim May 28, 2020 No Comments
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Covid-19 ravaged through the wine business like a major fire that takes with it anything that stands in the way. Many smaller wineries seem like they are on the verge of collapse. Inventory is sitting idle in many wineries for no one to come by the tasting room to pick up, as they have, summer after summer.
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By Quini Team April 23, 2020 Comments Off
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In the last month the entire wine industry has shifted dramatically towards large increases of DTC sales. People are no longer able to visit the wineries in person, making the communication with the end consumer even more difficult than before.  This is why understanding your consumers is key to building a long-lasting positive relationship, by driving up the lifetime value of each fan and wine club member.
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